OKRs are a goal-setting framework widely used in the SaaS industry. The objectives define what you want to achieve, while key results are specific, measurable metrics to track progress and let you know when you've achieved the objectives. OKRs align teams, help to focus business efforts and drive performance results.

In B2B SaaS, they typically focus on growth, customer satisfaction, product development and revenue. By setting effective SaaS OKRs, B2B companies can measure and improve performance, foster innovation, and ultimately achieve business objectives.

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