Original equipment manufacturer partners, or OEM partners for short, are companies that create original software or integration that can be used for third-party software solutions into the products or services of their partners, typically in backend use cases. These OEM partnerships as they create tech that enhances their partners' offerings with specialized functionality.
These partnerships involve the licensing and incorporation of the SaaS provider's technology, allowing the OEM partner to deliver a comprehensive solution to its customers without the need to develop the software in-house. This collaborative approach enables partners to focus on their core competencies while leveraging the expertise of SaaS providers to deliver a more robust and feature-rich solution to the end-users.
Rajit's company established a strategic alliance with their OEM partners to seamlessly integrate a cutting-edge cybersecurity SaaS solution into their hardware products.
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