Activation strategies are proactive measures taken to transform recruited partners from passive participants to actively engaged collaborators. These strategies (all of which make up a comprehensive activation plan) aim to accelerate partner adoption and utilization of your solution, driving faster time to value and maximizing the partnership's potential.

Partner activation strategies encompass various tactics, such as providing  enablement materials, conducting product training workshops, offering co-marketing campaigns and incentivizing initial sales or integrations. By implementing effective activation strategies, you turn partners into advocates, fostering a mutually beneficial ecosystem that fuels growth for both parties.