Noun
[a·zhr maar·kuht·plays]
Azure Marketplace is a centralized cloud-based platform provided by Microsoft Azure that offers a wide array of SaaS solutions. In its hub, businesses can discover, deploy, and scale various applications and resources from a vast catalog of offerings which include virtual machine images, SaaS applications, data services and APIs that are all certified by Microsoft Azure.
By leveraging the Azure Marketplace, SaaS companies have access to pre-built solutions, can easily integrate with existing infrastructure and accelerate their digital transformation initiatives. With its robust capabilities and trusted ecosystem, the Azure Marketplace empowers SaaS businesses to optimize their cloud-based operations.
Example: As a leading cloud provider, Microsoft Azure offers its centralized platform, Azure Marketplace, where customers and business can find and market their apps and services.
Noun
[ak-ti-vay-shin]
The process of enabling and mobilizing the partners you've recruited to perform valuable activities for your business (e.g. sharing a link, making a referral, or closing a deal.) Many programs will define partners as “active” as soon as they’ve made a single successful referral or sale, but this can vary by program, so it’s worth figuring out what determines whether a partner is truly active in your program. Common partner activation signals include first deal registration, first closed deal, or generating revenue for a set number of months.
Partner activation is different from partner onboarding. Activation requires the active participation of the partner in the program, so it normally occurs after a partner has successfully onboarded.
Example: The newest partner to join RayCorp's partner program achieved activation three months after they finished onboarding when they successfully closed their first deal.
Noun
[ave-ridge deel sye-z]
Average deal size is a metric used by SaaS companies that represents the average amount of money that customers spend on a solution. Another way to explain it is the average amount of money a business makes per deal they close.
Average deal size can be calculated by taking the total revenue earned in a given period and dividing it by the number of closed-won opportunities during that timeframe. ACV is often calculated on a monthly or quarterly basis and used as a key performance indicator (KPI) for the business. Average deal size can be a helpful metric to use when evaluating the performance of sales teams, and it can also be used to determine the price points that are most likely to see leads convert.
Example: Luca's company closed three deals in the last month, worth $5,200, $6,700, and $7,000, respectively. He added the value of each deal up to a total of $18,900, which he divided by three to find an average deal size of $6,300.