Activation plans are strategic roadmaps designed to execute and activate business strategies, GTM motions or marketing campaigns. In a partnership ecosystem, they transform partnership programs from mere agreements between two entities into powerful growth engines. Beyond simple introductions, an activation plan focuses on empowering partners to effectively market, sell, and support your solution.

Activation plans cover a variety of essential topics needed for success. A partner activation plan includes elements like onboarding, training, marketing support, partner incentives and ongoing support and materials fro growth. An activation plan will include timelines, key contacts within the program and all the materials that a partner needs to go from signing their partner agreement to closing their first, second and third customer.

There are many benefits of creating an activation plan. It helps gain alignment and set the stage for a successful partnership, initiative or marketing campaign. Activation plans are crucial for unlocking the full potential of B2B SaaS partnerships. By investing in partner enablement and engagement, companies can cultivate mutually beneficial relationships that drive sustainable growth and success.