A marketplace partnership is a strategic collaboration to expand product or service distribution, increase visibility and drive revenue growth. In this model, the business lists its offerings on the marketplace, such as the PartnerStack Marketplace, leveraging the platform’s established customer base, infrastructure and marketing reach to access new audiences.

Marketplace partnerships often involve revenue-sharing agreements, where the marketplace takes a percentage of sales in exchange for providing access to its ecosystem.This type of partnership offers a low-barrier entry into new markets, reduces the need for extensive marketing investments and accelerates customer acquisition.

Related: Here's how to ace your PartnerStack Marketplace listing.