A marketplace partner is a business partnership formed through an online platform that connects companies with potential partners and customers. These online platforms, also known as marketplaces like PartnerStack, act as hubs where companies can get increased visibility in showcasing their partner programs and reach a wide variety of potential partners, including affiliates, resellers and agencies.

Marketplace partners are key for businesses looking to expand their reach quickly and accelerate growth because of their ability to streamline partner recruitment. By collaborating with a vast network and resources, companies can find high-impact partners who align with their target audience and business objectives.

These partnerships can unlock new revenue streams, increase brand visibility and drive customer acquisition through co-marketing efforts, referral programs and joint sales initiatives.

PartnerStack's Marketplace is the world’s largest B2B SaaS network of partners with more than 300 partner programs, making it a great resource for partners who are looking for new opportunities that align with their goals.