Direct response marketing is a marketing strategy focused on eliciting an immediate response from a target audience. Unlike traditional marketing — which aims to build brand awareness over time — direct response marketing is designed to drive specific actions like making a purchase, signing up for a trial or booking a demo.

It relies on clear calls to action, personalized messaging and measurable results. By leveraging channels like email, paid advertising and social media, businesses can effectively target their ideal customers and generate marketing qualified leads.