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Account Mapping Definition & Meaning | PartnerStack

Account Mapping. Noun / Verb.…

partnerstack.com/glossary/account-mapping

Account Mapping: Your Roadmap to New Customer Acquisition

That’s where. account mapping. can help. Account mapping is the process of overlaying partner ecosystem data to find opportunities for actionable growth.…

partnerstack.com/articles/account-mapping

Reveal and PartnerStack Turns Shared Opportunities Into Revenue

Reveal. , the top choice in account mapping for partnerships teams.…

partnerstack.com/articles/reveal-partnerstack-integration-announcement-2022

Use account mapping tools to identify the right opportunities | PartnerStack Playbook

Use account mapping tools to identify the right opportunities. Knowing where to put — and not put — your resources is paramount for partner managers.…

partnerstack.com/resources/partner-playbook/plays/use-account-mapping-tools-to-identify-the-right-opportunities

Crossbeam and PartnerStack Partner Up to Drive Revenue Opportunities Through New Integration

PartnerStack launches a new integration with Crossbeam, a top player in the account mapping space. Sharing data with integration partners just got easier.…

partnerstack.com/articles/crossbeam-partnerstack-integration-announcement-2023

The Co-Sell Tech Stack: What Enterprise Teams Actually Use in 2025

Data collaboration and account mapping tools for enterprise teams. Crossbeam.…

partnerstack.com/articles/co-sell-tech-stack-enterprise-tools-2025

Partner Ecosystem Platform Definition & Meaning | PartnerStack

Increase market reach: Use account mapping to find new customers and prospects for targeted outreach.…

partnerstack.com/glossary/partner-ecosystem-platform

"What Should My KPIs Be?" and other unanswerable questions

Sean Blanda is head of content at Crossbeam, a free account mapping and data platform that helps you identify overlapping customers with your partners.…

partnerstack.com/videos/what-should-my-kpis-be-and-other-unanswerable-questions

5 Signs You’re Ready for Co-Selling Partnerships

To ensure your products or services complement potential partners, Lopes suggests account mapping, “.…

partnerstack.com/articles/signs-youre-ready-for-co-selling-partnerships

How to Streamline Partnerships for Fast Revenue Growth With PartnerStack + Reveal

The integration between PartnerStack and Reveal syncs account mapping data with partnerships data, making it easy to identify common opportunities, assign those leads to a partner and…

partnerstack.com/articles/streamline-partnerships-with-partnerstack-and-reveal

Integration Partner Definition & Meaning | PartnerStack

Example: For PartnerStack, account mapping software companies are some of the most valuable integration partners because they help customers close deals faster.…

partnerstack.com/glossary/integration-partner

Co-Selling Definition & Meaning | PartnerStack

Co-selling often begins with account mapping, a process that involves identifying overlapping customers and prospects within both parties' partner networks.…

partnerstack.com/glossary/co-selling

Here's How to Prioritize Integration Partners in 2025

Taking advantage of this new channel through joint ABM (account-based marketing) campaigns and sales training can boost your brand awareness and reel in new leads you may not have scored…

partnerstack.com/articles/how-to-prioritize-integration-partners

Technical vs. Solution Partners: Here’s What to Know About Each

While account mapping doesn’t fall naturally into the scope of our product, we know it's something that almost all of our customers do, so we integrate with account mapping tools like…

partnerstack.com/articles/technical-vs-solution-partners-guide

How to Do Privacy in Partnerships Right in 2023 (and Why It Matters)

Ecosystem translation: Your ecosystem likely uses many tools including a CRM to report on revenue and pipeline, a PRM to manage partnerships securely, a lead enrichment and account…

partnerstack.com/articles/how-to-do-privacy-in-partnerships-right-in-2023

The Best Partnership Ecosystems Learnings of 2022

Our own ecosystem grew when we integrated with Reveal, the leader in account mapping.…

partnerstack.com/articles/the-best-partnership-ecosystems-learnings-of-2022

The Golden Age of Ecosystems

“With the advent of account-mapping tools, we’re getting access to this whole new data set that didn't exist before,” says Tyrone.…

partnerstack.com/resources/guides/the-golden-age-of-ecosystems

ELG Con 2024: Takeaways From the Inaugural Event

It can be easy to talk ELG and use account mapping tools, but actually understanding ELG’s potential to transform your workstreams takes a lot of hard work and active choices to involve…

partnerstack.com/articles/elg-con-2024

Our Best Customer Case Studies of 2024

Enter PartnerStack’s. modern PRM. and integrations with Crossbeam for account mapping and Partner Fleet for marketplace operations.…

partnerstack.com/articles/best-customer-case-studies-2024

How B2B SaaS Companies Can Build an Agency Partner Program

these questions will help you determine what kind of program you’re going to run and what will need to be a part of your strategy: Will working with agencies be more of an async. account…

partnerstack.com/articles/how-to-build-agency-partner-program-for-b2b-saas

How Fundraise Up closes deals 20% faster with a best-in-class tech stack | PartnerStack

PartnerStack acts as the ecosystem partner hub, allowing them to work with Crossbeam and Partner Fleet, top technologies in the account mapping and partner marketplace spaces, seamlessly…

partnerstack.com/customers/fundraise-up

Is PRM Dead? The State of Ecosystems in 2023

This makes extensive account mapping, opportunity development, and pipeline building possible without constant manual manipulation of spreadsheets or requests for access into a partners…

partnerstack.com/resources/guides/prm-state-of-ecosystems

Account-Based Marketing (ABM) Definition & Meaning | PartnerStack

Account-Based Marketing (ABM). Noun. Account-based marketing (ABM) is a strategic approach to. B2B marketing. that focuses on targeting high-value accounts.…

partnerstack.com/glossary/account-based-marketing-abm

Partner Account Manager: What You Need to Know in 2025

This is where a partner account manager comes in. What is a partner account manager? A partner account manager (PAM) is the contact between your company and your channel partners.…

partnerstack.com/articles/partner-account-manager-what-you-want-to-know

Expectations vs. Reality: Working in Tech With a Disability

A first-person account on what it’s really like.…

partnerstack.com/articles/expectations-versus-reality-working-in-tech-disability

Connect Your HubSpot with PartnerStack

PartnerStack Network Connect is the only free application built for partners that enables them to send referrals directly from their HubSpot account.…

partnerstack.com/integrations/hubspot

Onboarding and activating referrals for a partner program | PartnerStack Playbook

PartnerStack. and also a Partner Academy account, using API integrations. “PartnerStack is the growth engine for the next generation of channel partners,” says Lapin.…

partnerstack.com/resources/partner-playbook/plays/onboarding-and-activating-referrals-for-a-partner-program

Partnership Marketing Jobs Thriving in 2024 (Plus, the Future of Remote Work)

See more: What to know about partner account managers in 2024. Emerging trends in partnership marketing.…

partnerstack.com/articles/partnership-marketing-jobs-remote-work

What is Sales Velocity and How Does it Impact Your Partner Programs?

Good news: there’s a simple formula for measuring sales velocity and it accounts for those “quality interactions” Pines mentions.…

partnerstack.com/articles/what-is-sales-velocity-how-does-it-impact-partner-programs

Scaling through ecosystems using PartnerStack | PartnerStack Playbook

With your tools in place, you're ready to conduct a moment mapping workshop of your buyer.…

partnerstack.com/resources/partner-playbook/plays/scaling-through-ecosystem-using-partnerstack

Unlock Global Growth With PartnerStack

By allowing partners to withdraw commissions directly to a local EUR bank account, they receive 100 per cent of their hard-earned commissions without paying costly FX fees.…

partnerstack.com/articles/unlock-global-growth-euro-payments

10 Skills Every Partnerships Manager Should Have to Succeed in 2025

If you’re ready to start a partnerships program, then you’re also ready to hire or designate a dedicated partnerships manager or partner account manager.…

partnerstack.com/articles/10-skills-any-partnerships-manager-should-have-to-succeed

PartnerStack | PartnerStack Network Connect for HubSpot

Enable your partners to send referrals directly from their HubSpot account.…

partnerstack.com/integrations/partnerstack-network-connect

Partner-driven represents highest revenue source for top performing sales reps

…

partnerstack.com/resources/research-lab/charts/partner-driven-represents-highest-revenue-source-for-top-performing-sales-reps

Commission Rate Definition & Meaning | PartnerStack

For example, you may choose to give affiliates a commission of 15% for one year, but give resellers 30% for the lifetime of the account, because they're doing much more work to sell…

partnerstack.com/glossary/commission-rate

Partner Payout Tasks to Do Now for a Smooth Payroll in 2024

If you have a smaller program, you may be handling your payments manually, by keeping track of what your partners sell and then sending the amounts owing to your accounts payable team…

partnerstack.com/articles/partner-payout-tasks-for-smooth-payroll

Advice for Your First Partnership Program From the Experts at STACK’D

talking to every person in your company about what they know about partnerships can be a useful exercise — their knowledge becomes your power and their insights can really help with mapping…

partnerstack.com/articles/advice-first-partnership-program-experts-stackd

5 Ways Agencies Boost Partnerships (Plus, One Thing They Can't Do)

Hamster Garage. as a senior account manager. How an agency can enhance partnerships.…

partnerstack.com/articles/what-agency-can-do-partnership-program

Women in SaaS 2025 Powered by PartnerStack

Senior Account Manager. AIM. Scarlett Dixon. Senior Growth Solutions Manager. Aim. Jennifer Payne. Senior Account Manager. Aim. Magda Kuzminski. Growth Marketing Manager. Float.…

partnerstack.com/women-in-saas

How to Build Your Strategic Revenue Plan for 2025

Customer success managers (CSMs) and account managers (AMs) should consider customer sentiment, product usage, and. NPS score. when making the list and during scenario planning.…

partnerstack.com/articles/how-to-build-strategic-revenue-plan

Busting the Most Common Myths About Affiliate Marketing

You simply need a partner marketing person who drafts a program, and some adjustments to your payment and account user settings to manage resold accounts.…

partnerstack.com/articles/most-common-affiliate-marketing-myths

Demand Generation Definition & Meaning | PartnerStack

It involves coordinated activities such as content marketing, inbound marketing, account-based marketing, lead generation. , lead nurturing and sales enablement.…

partnerstack.com/glossary/demand-generation

Try PartnerStack with Zendesk

seamless integration with Zendesk, helping you capture information automatically about new partnerships, offers, leads, deals partners submit, and customer information into your Zendesk account…

partnerstack.com/integrations/zendesk

New Trial Starts (NTS) Definition & Meaning | PartnerStack

New trial starts or NTS are a metric SaaS vendors use to track how many new users sign up for trial account of their software.…

partnerstack.com/glossary/new-trial-starts-nts

Why You Need to Understand Your Customer Journey to Run an Affiliate Program

Mapping this journey helps you identify gaps where affiliate partners can add the most value. Related: Learnings from my first quarter as a B2B affiliate manager. 3.…

partnerstack.com/articles/understanding-customer-journey-to-run-affiliate-program

Enterprise KPIs: Metrics That Drive Success in Partnerships

Partners can affect these numbers by bringing in new subscription customers or expanding existing accounts.…

partnerstack.com/articles/enterprise-partnerships-kpis-metrics

Become a PartnerStack Solutions Partner

Manage clients’ PartnerStack program and earn a competitive commission on your client’s account. Join the club. Are you the right fit?…

partnerstack.com/our-partner-program/partners-solutions

Partnerships Jobs That Pay Over $75K in 2024

Partnership account manager.…

partnerstack.com/articles/partnerships-job-descriptions-roles-over-75k

Paid Sign-Ups Definition & Meaning | PartnerStack

A free trial refers to a free account that gives customers a limited-time access to try the software before it expires.…

partnerstack.com/glossary/paid-sign-ups

Partner Manager Definition & Meaning | PartnerStack

A partner manager, also sometimes called a partnerships manager or partner account manager, acts as the bridge between a company and channel partners.…

partnerstack.com/glossary/partner-manager

Professional Services Definition & Meaning | PartnerStack

This personalized approach takes into account the specific needs and challenges of each client to make sure the software solution drives real results.…

partnerstack.com/glossary/professional-services

Why Your B2B Business Should Be on TikTok

To stay ahead of competition and access more potential leads, it’s critical that B2B brand accounts are creating content on TikTok that aligns with their SEO strategy.…

partnerstack.com/articles/why-your-b2b-business-should-be-on-tiktok

Lead Generation Forms vs. Deal Registration: When to Use Each

Once an account executive establishes communication with one of these prospective customers, they create a corresponding lead in their CRM and schedule a meeting to determine whether…

partnerstack.com/articles/lead-generation-forms-vs-deal-registration

Cost Per Acquisition (CPA) Definition & Meaning | PartnerStack

CPA is an important tool that helps companies account for every dollar and make data-driven decisions to optimize their maximum return on investment (. ROI. ).…

partnerstack.com/glossary/cost-per-acquisition-cpa

5 Affiliate Program Tactics You Need to Win in 2025

One of the best things affiliate partners can get access to is a dedicated support line or marketing manager focused on their account.…

partnerstack.com/articles/affiliate-program-tactics-you-need-to-win-this-year

When’s the Right Time to Launch Your Partner Program? Now

An effective partner program. supports. your account executives, bringing in more qualified prospects and selling to customers your own team would never have reached anyway.…

partnerstack.com/articles/partner-program-launch-right-time

What is Co-Selling in a Partner Ecosystem (And How Can You Do It?)

Map out potential accounts and plan for your co-selling strategy. Once you’ve engaged with your ideal partner, get together to map out potential co-selling opportunities.…

partnerstack.com/articles/what-is-coselling-in-a-partner-ecosystem

PartnerStack Spark

Create an account. Sign up for Spark instantly. Set up tracking and incentives. Set up your offer and track clicks, sign-ups or sales. Invite partners to grow.…

partnerstack.com/platform/spark

Expert Tips to Drive Customer Signups From Network Pros

world’s largest for B2B partnerships, represents solopreneurs and corporate partners that own the most successful digital agencies, website platforms, and SaaS-invested social media accounts…

partnerstack.com/articles/expert-tips-how-to-drive-customer-signups

The Pros and Cons of Using LinkedIn for Your GTM Strategy

Job function, job title, current employer and every detail that enables you to target the right accounts," Kevens explains. The granularity is powerful.…

partnerstack.com/articles/linkedin-for-go-to-market-fast-strategy