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Account Mapping Definition & Meaning | PartnerStack

Account Mapping. Noun / Verb.…

partnerstack.com/glossary/account-mapping

Account Mapping: Your Roadmap to New Customer Acquisition

That’s where. account mapping. can help. Account mapping is the process of overlaying partner ecosystem data to find opportunities for actionable growth.…

partnerstack.com/articles/account-mapping

Reveal and PartnerStack Turns Shared Opportunities Into Revenue

Reveal. , the top choice in account mapping for partnerships teams.…

partnerstack.com/articles/reveal-partnerstack-integration-announcement-2022

Use account mapping tools to identify the right opportunities | PartnerStack Playbook

Use account mapping tools to identify the right opportunities. Knowing where to put — and not put — your resources is paramount for partner managers.…

partnerstack.com/resources/partner-playbook/plays/use-account-mapping-tools-to-identify-the-right-opportunities

Crossbeam and PartnerStack Partner Up to Drive Revenue Opportunities Through New Integration

PartnerStack launches a new integration with Crossbeam, a top player in the account mapping space. Sharing data with integration partners just got easier.…

partnerstack.com/articles/crossbeam-partnerstack-integration-announcement-2023

The Co-Sell Tech Stack: What Enterprise Teams Actually Use in 2025

Data collaboration and account mapping tools for enterprise teams. Crossbeam.…

partnerstack.com/articles/co-sell-tech-stack-enterprise-tools-2025

Partner Ecosystem Platform Definition & Meaning | PartnerStack

Increase market reach: Use account mapping to find new customers and prospects for targeted outreach.…

partnerstack.com/glossary/partner-ecosystem-platform

"What Should My KPIs Be?" and other unanswerable questions

Sean Blanda is head of content at Crossbeam, a free account mapping and data platform that helps you identify overlapping customers with your partners.…

partnerstack.com/videos/what-should-my-kpis-be-and-other-unanswerable-questions

5 Signs You’re Ready for Co-Selling Partnerships

To ensure your products or services complement potential partners, Lopes suggests account mapping, “.…

partnerstack.com/articles/signs-youre-ready-for-co-selling-partnerships

How to Streamline Partnerships for Fast Revenue Growth With PartnerStack + Reveal

The integration between PartnerStack and Reveal syncs account mapping data with partnerships data, making it easy to identify common opportunities, assign those leads to a partner and…

partnerstack.com/articles/streamline-partnerships-with-partnerstack-and-reveal

Integration Partner Definition & Meaning | PartnerStack

Example: For PartnerStack, account mapping software companies are some of the most valuable integration partners because they help customers close deals faster.…

partnerstack.com/glossary/integration-partner

Co-Selling Definition & Meaning | PartnerStack

Co-selling often begins with account mapping, a process that involves identifying overlapping customers and prospects within both parties' partner networks.…

partnerstack.com/glossary/co-selling

8 Creator Program Tools for B2B SaaS Teams and When to Use Them

They become part of broader partnership strategies through. co-selling. opportunities, joint marketing campaigns, technical content collaboration and. account mapping.…

partnerstack.com/articles/creator-program-tools-for-b2b-saas-teams

Technical vs. Solution Partners: Here’s What to Know About Each

While account mapping doesn’t fall naturally into the scope of our product, we know it's something that almost all of our customers do, so we integrate with account mapping tools like…

partnerstack.com/articles/technical-vs-solution-partners-guide

How to Do Privacy in Partnerships Right in 2023 (and Why It Matters)

Ecosystem translation: Your ecosystem likely uses many tools including a CRM to report on revenue and pipeline, a PRM to manage partnerships securely, a lead enrichment and account…

partnerstack.com/articles/how-to-do-privacy-in-partnerships-right-in-2023

The Best Partnership Ecosystems Learnings of 2022

Our own ecosystem grew when we integrated with Reveal, the leader in account mapping.…

partnerstack.com/articles/the-best-partnership-ecosystems-learnings-of-2022

The Golden Age of Ecosystems

“With the advent of account-mapping tools, we’re getting access to this whole new data set that didn't exist before,” says Tyrone.…

partnerstack.com/resources/guides/the-golden-age-of-ecosystems

Here's How to Prioritize Integration Partners in 2025

For example, at PartnerStack, some of our most valuable integration partners are. account mapping tools. Why?…

partnerstack.com/articles/how-to-prioritize-integration-partners

ELG Con 2024: Takeaways From the Inaugural Event

It can be easy to talk ELG and use account mapping tools, but actually understanding ELG’s potential to transform your workstreams takes a lot of hard work and active choices to involve…

partnerstack.com/articles/elg-con-2024

Our Best Customer Case Studies of 2024

Enter PartnerStack’s. modern PRM. and integrations with Crossbeam for account mapping and Partner Fleet for marketplace operations.…

partnerstack.com/articles/best-customer-case-studies-2024

10 Lessons From Our First 10 Episodes of the PartnerStack Podcast

CRM. and Slack for account signals. Start building prompt-writing skills. Bite-size guest wisdom: “. If you don’t adopt AI, you’re really missing out….…

partnerstack.com/articles/10-lessons-from-our-first-10-episodes-of-the-partnerstack-podcast

How Fundraise Up closes deals 20% faster with a best-in-class tech stack | PartnerStack

PartnerStack acts as the ecosystem partner hub, allowing them to work with Crossbeam and Partner Fleet, top technologies in the account mapping and partner marketplace spaces, seamlessly…

partnerstack.com/customers/fundraise-up

How B2B SaaS Companies Can Build an Agency Partner Program

these questions will help you determine what kind of program you’re going to run and what will need to be a part of your strategy: Will working with agencies be more of an async. account…

partnerstack.com/articles/how-to-build-agency-partner-program-for-b2b-saas

Is PRM Dead? The State of Ecosystems in 2023

This makes extensive account mapping, opportunity development, and pipeline building possible without constant manual manipulation of spreadsheets or requests for access into a partners…

partnerstack.com/resources/guides/prm-state-of-ecosystems

Product Adjacency Mapping Definition & Meaning | PartnerStack

Product Adjacency Mapping. Verb.…

partnerstack.com/glossary/product-adjacency-mapping

Account-Based Marketing (ABM) Definition & Meaning | PartnerStack

Account-Based Marketing (ABM). Noun. Account-based marketing (ABM) is a strategic approach to. B2B marketing. that focuses on targeting high-value accounts.…

partnerstack.com/glossary/account-based-marketing-abm

Partner Account Manager: What You Need to Know in 2026

This is where a partner account manager comes in. What is a partner account manager? A partner account manager (PAM) is the contact between your company and your channel partners.…

partnerstack.com/articles/partner-account-manager-what-you-want-to-know

Expectations vs. Reality: Working in Tech With a Disability

A first-person account on what it’s really like.…

partnerstack.com/articles/expectations-versus-reality-working-in-tech-disability

B2B SaaS leaders predict AI will drive partner revenue through improved partner and account targeting

…

partnerstack.com/resources/research-lab/charts/b2b-saas-leaders-predict-ai-will-drive-partner-revenue-through-improved-partner-and-account-targeting

Connect Your HubSpot with PartnerStack

PartnerStack Network Connect is the only free application built for partners that enables them to send referrals directly from their HubSpot account.…

partnerstack.com/integrations/hubspot

HubSpot and PartnerStack logos with text encouraging connecting HubSpot with PartnerStack to accelerate partnerships.

Onboarding and activating referrals for a partner program | PartnerStack Playbook

PartnerStack. and also a Partner Academy account, using API integrations. “PartnerStack is the growth engine for the next generation of channel partners,” says Lapin.…

partnerstack.com/resources/partner-playbook/plays/onboarding-and-activating-referrals-for-a-partner-program

Ecosystem Propensity Model Definition & Meaning | PartnerStack

By comparing these signals against historical outcomes, the model identifies which accounts are most likely to move forward when the right partner is engaged.…

partnerstack.com/glossary/ecosystem-propensity-model

Partnership Marketing Jobs Thriving in 2024 (Plus, the Future of Remote Work)

See more: What to know about partner account managers in 2024. Emerging trends in partnership marketing.…

partnerstack.com/articles/partnership-marketing-jobs-remote-work

High-Touch vs. Low-Touch Sales Models in B2B SaaS: Which One Fits Your Customer Strategy?

More upsell and expansion opportunities as account teams understand client needs deeply and can offer tailored solutions.…

partnerstack.com/articles/high-touch-vs-low-touch-sales-models

Partner-Led Migration Definition & Meaning | PartnerStack

This could include mapping and transferring data, validating accuracy, minimizing disruption and helping customer teams adapt through training and hands-on support.…

partnerstack.com/glossary/partner-led-migration

Integration-Led Retention Definition & Meaning | PartnerStack

Integration-led retention refers to the measurable impact that product. integrations. have on customer renewal rates, long-term engagement and overall account health.…

partnerstack.com/glossary/integration-led-retention

What is Sales Velocity and How Does it Impact Your Partner Programs?

Good news: there’s a simple formula for measuring sales velocity and it accounts for those “quality interactions” Pines mentions.…

partnerstack.com/articles/what-is-sales-velocity-how-does-it-impact-partner-programs

Customer Stack Visibility Definition & Meaning | PartnerStack

With greater customer stack visibility, vendors can better identify which partners are most relevant for a given account, surface integration recommendations that align with existing…

partnerstack.com/glossary/customer-stack-visibility

Which Partner Program Is Right for You?

Your sales team and partner reps align on shared accounts, exchange insights and join calls together to close bigger, more complex deals.…

partnerstack.com/articles/what-kind-of-partner-program-is-right-for-you

Data Co-Op Model Definition & Meaning | PartnerStack

By combining these hidden data points, partners can safely identify where their accounts overlap, uncover new. co-selling opportunities. and spot market trends that no single company…

partnerstack.com/glossary/data-co-op-model

Scaling through ecosystems using PartnerStack | PartnerStack Playbook

With your tools in place, you're ready to conduct a moment mapping workshop of your buyer.…

partnerstack.com/resources/partner-playbook/plays/scaling-through-ecosystem-using-partnerstack

10 Skills Every Partnerships Manager Should Have to Succeed in 2025

If you’re ready to start a partnerships program, then you’re also ready to hire or designate a dedicated partnerships manager or partner account manager.…

partnerstack.com/articles/10-skills-any-partnerships-manager-should-have-to-succeed

Unlock Global Growth With PartnerStack

By allowing partners to withdraw commissions directly to a local EUR bank account, they receive 100 per cent of their hard-earned commissions without paying costly FX fees.…

partnerstack.com/articles/unlock-global-growth-euro-payments

PartnerStack | PartnerStack Network Connect for HubSpot

Enable your partners to send referrals directly from their HubSpot account.…

partnerstack.com/integrations/partnerstack-network-connect

Partner-driven represents highest revenue source for top performing sales reps

…

partnerstack.com/resources/research-lab/charts/partner-driven-represents-highest-revenue-source-for-top-performing-sales-reps

Commission Rate Definition & Meaning | PartnerStack

For example, you may choose to give affiliates a commission of 15% for one year, but give resellers 30% for the lifetime of the account, because they're doing much more work to sell…

partnerstack.com/glossary/commission-rate

Partner Payout Tasks to Do Now for a Smooth Payroll in 2024

If you have a smaller program, you may be handling your payments manually, by keeping track of what your partners sell and then sending the amounts owing to your accounts payable team…

partnerstack.com/articles/partner-payout-tasks-for-smooth-payroll

Partners play a critical role in success, especially for lead generation and referral motions

…

partnerstack.com/resources/research-lab/charts/partners-play-a-critical-role-in-success-especially-for-lead-generation-and-referral-motions

Best Jobs in B2B SaaS Partnerships for 2026 — Plus Salaries

Read more: Partner account manager: what you need to know. Channel Account Manager.…

partnerstack.com/articles/best-jobs-in-b2b-saas-partnerships-for-2026-plus-salaries

Advice for Your First Partnership Program From the Experts at STACK’D

talking to every person in your company about what they know about partnerships can be a useful exercise — their knowledge becomes your power and their insights can really help with mapping…

partnerstack.com/articles/advice-first-partnership-program-experts-stackd

5 Ways Agencies Boost Partnerships (Plus, One Thing They Can't Do)

Hamster Garage. as a senior account manager. How an agency can enhance partnerships.…

partnerstack.com/articles/what-agency-can-do-partnership-program

Busting the Most Common Myths About Affiliate Marketing

You simply need a partner marketing person who drafts a program, and some adjustments to your payment and account user settings to manage resold accounts.…

partnerstack.com/articles/most-common-affiliate-marketing-myths

10 Featured HR Tech Vendors in the PartnerStack Marketplace (2026 Edition)

Plus, you’ll get recurring revenue share, with tiers that vary by PartnerStack account. Key customers: The NBA, Ricola. About Playroll.…

partnerstack.com/articles/10-featured-hr-tech-vendors-in-the-partnerstack-marketplace

Women in SaaS 2025 Powered by PartnerStack

Senior Account Manager. AIM. Scarlett Dixon. Senior Growth Solutions Manager. Aim. Jennifer Payne. Senior Account Manager. Aim. Magda Kuzminski. Growth Marketing Manager. Float.…

partnerstack.com/women-in-saas

How to Build Your Strategic Revenue Plan for 2025

Customer success managers (CSMs) and account managers (AMs) should consider customer sentiment, product usage, and. NPS score. when making the list and during scenario planning.…

partnerstack.com/articles/how-to-build-strategic-revenue-plan

Try PartnerStack with Zendesk

seamless integration with Zendesk, helping you capture information automatically about new partnerships, offers, leads, deals partners submit, and customer information into your Zendesk account…

partnerstack.com/integrations/zendesk

Demand Generation Definition & Meaning | PartnerStack

It involves coordinated activities such as content marketing, inbound marketing, account-based marketing, lead generation. , lead nurturing and sales enablement.…

partnerstack.com/glossary/demand-generation

New Trial Starts (NTS) Definition & Meaning | PartnerStack

New trial starts or NTS are a metric SaaS vendors use to track how many new users sign up for trial account of their software.…

partnerstack.com/glossary/new-trial-starts-nts

Mutual Success Plan Definition & Meaning | PartnerStack

These plans typically outline details such as key objectives, target accounts or segments, roles and ownership, expected deliverables, success metrics and review milestones.…

partnerstack.com/glossary/mutual-success-plan

3 Core Revenue Wins Your Partnerships Team Delivers (and Why You Should Care)

When your AE is working in tandem with a referral partner, on the other hand, they can get instant access to: The account’s org chart and decision-making structure.…

partnerstack.com/articles/core-revenue-wins-your-partnerships-team-delivers-and-why-you-should-care