Running a successful co-sell program at the enterprise level takes more than identifying strong partner relationships. Without shared systems and real-time visibility, even high-potential partnerships stall — slowed by misalignment, lost context and clunky handoffs.
The right co-sell tech stack fixes that. It accelerates execution, improves collaboration and gives teams the data they need to prove and scale partner-sourced revenue.
In this guide, we break down the core software categories enterprise teams actually rely on in 2025 — from PRMs and account mapping tools to enablement platforms and CRM integrations.
Core categories in a co-sell tech stack
Enterprise co-sell teams follow a repeatable workflow. Each step needs purpose-built tools. The modern co-sell tech stack covers seven core categories below that are aligned with this flow.
PRMs (partner relationship management) for enterprise teams
PartnerStackÂ
Partner relationship management (PRM) software is built to streamline partner onboarding, pipeline sharing and payouts all in one place.
With a modern PRM like PartnerStack, your internal and partner teams can collaborate directly within the platform. Everyone sees the same pipeline data, messaging threads and partner responsibilities, reducing friction and speeding up deal progress.Â
Key features:
- Automated partner onboarding
- Discovery Tool with AI-powered matching
- AI-powered lead capture from email
- Integrations with other key software (e.g. HubSpot Network Connect)
- Lead capture from Slack and AI-powered email lead capture
- Payout automation
- Campaign management
- Detailed analytics and reporting for partner teams and partners
Why we recommend it: With 120,000+ active partners and over $2B in sales through their network, PartnerStack drives more growth in B2B, helping you scale partner revenue through high-performing co-sell, affiliate, influencer and customer referrals.
Pricing: Custom pricing based on partner program size and needs. Contact sales for a quote.
You might like to read this: Everything you need to know about Partner Relationship Management software.
CRM and integration backbone
SalesforceÂ
Salesforce is the enterprise standard for CRM, built to support complex sales processes, partner attribution and custom reporting. It’s highly customizable and integrates natively with most partner ecosystem tools, making it ideal for scaling co-sell operations across large teams.
Key features:
- Partner data sync
- Custom objects and fields
- Reports and dashboards
- Salesforce AppExchange
- Workflow automation.
Why we recommend it: By using Salesforce, co-sell teams can manage complex partner motions, track influence with precision, and integrate seamlessly with the rest of their ecosystem tools.
Pricing: Custom pricing for enterprises based on features and scale.
HubSpot
HubSpot is a user-friendly CRM that combines sales, marketing and partnership tools in one connected platform. It’s especially popular with mid-market enterprise teams looking to align co-sell activities without the overhead of enterprise-grade systems.
Key features:
- Custom properties.
- Pipeline management
- Workflows
- Reporting and attribution
- Native integrations
Why we recommend it: It’s perfect for teams that want to operationalize partner programs quickly, with strong automation and out-of-the-box reporting.
Pricing: Free CRM available; Sales Hub paid plans start at $50/month.
You might also like: PartnerStack and HubSpot announce industry-leading integration.
Data collaboration and account mapping tools for enterprise teams
Crossbeam
Crossbeam is a partner ecosystem platform that helps teams securely compare CRM data and discover overlapping accounts with partners without exposing their entire pipeline.
Key features:
- Account mapping
- Data governance
- Ecosystem insights
- Integration with the rest of your tech stackÂ
Related: Crossbeam and PartnerStack partner up to drive revenue opportunities through new integration.
Why we recommend it: Through automated account mapping that connects with your CRM and PRMs you can identify overlapping accounts and identify and close new opportunities quickly. Plus, you can refer leads directly into your PRM in just a few clicks with the PartnerStack-Crossbeam integration to streamline all your data about co-sell partnerships.
Pricing: Free plan available; paid plans start at $4800/month for unlimited offline partners.
Prospecting and outreach support tools for enterprise teams
Clay
Clay is a B2B prospecting tool that connects to dozens of data sources to help teams enrich leads, personalize outreach and trigger actions. It’s primarily effective at auto-enriching leads via account mapping tools. For instance, once a shared account is identified, Clay helps you quickly pull contact info, job titles, funding data and more, so enterprise teams can close deals fast.
Key features:
- Data enrichment
- Automations
- Custom variables
- AI researchÂ
Why we recommend it: Clay helps enterprise teams act fast on mapped accounts with co-sell opportunities. When paired with account mapping tools like Crossbeam, it's useful to prioritize and personalize follow-ups with prospects and leads
Pricing: Plans start at $134/month with volume-based tiers.
Apollo
Apollo is a sales engagement and lead generation platform that supports enterprise teams by helping them identify decision-makers at shared co-sell accounts, enrich missing data and launch targeted outbound sequences.Its primary focus is to accelerate outreach by combining a massive B2B contact database with built-in enrichment and sequencing,
Key features:
- 270M lead database
- Lead data enrichment
- Outreach flows across email, phone and LinkedIn.
Why we recommend it: Apollo is a solid outbound engine for co-sell teams who want to move quickly on shared accounts. When a mapped account surfaces in Crossbeam, Apollo instantly helps you reach the right contact.
Pricing: Free plan available; paid plans start at $49/user/month.‍
You might also like: Maximizing co-selling success for enterprise partnerships
 Attribution and revenue influence tools for enterprise teams
Dreamdata
Dreamdata is a B2B revenue attribution platform that helps teams connect partner influence to real pipeline and closed-won deals without relying on guesswork.
Key features:
- Multi-touch attribution
- Pipeline visibility.
- Partner tagging
- AI signallingÂ
- Custom reportingÂ
Why we recommend it: It primarily helps partnership and revenue teams prove their impact and defend their budgets.
Pricing: The Starter plan is priced at $750/month.
PartnerTap
PartnerTap is a partner ecosystem platform built to help enterprise teams share account data securely, uncover new co-sell opportunities and attribute revenue influenced or sourced by partners.
Key features:
- Account mapping automationÂ
- Revenue attribution
- Territory insights
- Data controls
- Partner ecosystem analytics
Why we recommend it: Because it is built for large partner ecosystems where security, control, and sales alignment are non-negotiable.Â
Pricing: Custom pricing; tailored to enterprise needs.
Enablement and asset sharing tools for enterprise teams
Highspot
Highspot is a sales enablement platform that helps teams organize, share and track content across sales and partner teams — all in one intuitive interface.
Key features:
- Content management
- Partner sharing
- Guided selling
- Analytics
Why we recommend it: By incorporating Highspot into your enablement stack, co-sell teams can equip partners with the exact content they need — when needed — while maintaining control over messaging and versioning.
Pricing: Pricing depends on the functionality you choose for your team.
See more: Partner enablement tips: success through strategic empowerment.
Internal collaboration and visibility tools for enterprise teams
Slack
Slack is the real-time communication platform most GTM teams live in.
Key features:
- Crossbeam alerts
- Channel-based collaboration
- App integrations(e.g. Salesforce, Notion, Airtable and PartnerStack)
- Threaded discussions
Why we recommend it: Slack turns partner data into action. With Crossbeam alerts and integrations, sales and partnerships teams can stay proactive and aligned, without switching tools or missing signals. With PartnerStack’s lead capture in Slack, partner teams can also create new lead opportunities — without logging into portals.
Pricing: Free plan available; paid plans start at $7.25/user/month.
Airtable
Airtable is a flexible workspace that combines a spreadsheet's familiarity with a database's power. It’s perfect for building custom dashboards to track co-sell programs, partner activities and GTM alignment.
Key features:
- Custom dashboards
- Linked records
- Collaboration features
- Views and filters
- Integrations: Connect Airtable with Slack, Notion, CRMs, and partner tools via native integrations or Zapier.
Why we recommend it: Airtable is great for GTM and partnership teams who need visibility without the rigidity of a traditional CRM. It’s ideal for tracking custom partner workflows, especially when managing multiple co-sell motions in parallel.
Pricing: Free plan available; paid plans start at $20/user/month.
Notion
Notion is an all-in-one workspace that helps teams centralize documentation, organize processes and collaborate across departments and partners. For co-sell teams, it’s a go-to tool for building and sharing playbooks, onboarding guides and deal briefs.
Key features:
- Shared workspaces
- Templates
- Real-time editing
- Permission control
- Linked databases
Why we recommend it: It is helpful at improving sales and partnerships alignment because it is flexible enough for fast-moving teams and structured for repeatable co-sell execution.
Pricing: Free plan available; paid plans start at $12 and custom quote for enterprise teams.
Integrating tools into your co-sell strategy: Build a smarter co-sell stack
The right co-sell stack unlocks serious growth — if your tools work together. Whether you're building your first ecosystem or scaling a mature program, every category covered in this guide plays a role — and even better when you find that most tools like Crossbeam, Salesforce, HubSpot are integrated to PartnerStack
If you’re looking to co-sell at scale, get started with PartnerStack today. You may find a lasting relationship that takes your success to the next level.
