18% of B2B SaaS leaders say partners drive success through lead gen and referrals
Chart
Describe how a partner played a critical role in success a recent deal or campaign.
The State of Partnerships in GTM 2026 by PartnerStack and Wynter | September 2025
Insight
Partners consistently drove top-of-funnel, introduced qualified prospects and helped land new deals with a substantial impact, according to The State of Partnerships in GTM 2026. Referral partners cut acquisition costs by bringing ready-to-buy leads, affiliates with established networks accellerated pipeline growth and co-sell partners often surfaced accounts they couldn't reach alone.
Key Metric
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18
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Recent deals or campaigns when a partner was critical for success through lead generation and referral
ACTION
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Where we get our data
This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average PartnerStack customer
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In revenue driven by partners on PartnerStack in the past year
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Year-over-year growth in partner acquisition
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