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Through-channel marketing (TCM)

Through-channel marketing (TCM)

Noun
[throo chan-l mahr-ki-ting]

Through-channel marketing is a tactic to increase SaaS sales by leveraging a partner network. It's essentially like teaming up with your tech-savvy buddy to help you sell your product. A SaaS company partners with other businesses, often resellers and distributors, to tap into their existing customer networks. The benefit of leveraging this sales tactic is that instead of reinventing the wheel, you hitch a ride on their marketing and sales efforts to reach a wider audience and boost your software's visibility and adoption rate.

Example:

Using through-channel marketing software to connect with network partners, Pedro was able to lower his customer costs and boost overall revenue.

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