A technology partner or app partner is another software vendor who your product integrates with, offering a unified end-user experience. Often referred to as an integration partner, companies often build software integrations with these potential partnerships in mind.

These integrations can range from simple data exchanges to entire workflows, ensuring customers have a seamless experience with both products.

Technology partners also make incredible co-marketing partners. By collaborating on marketing, each partner can expand their market reach by tapping into each other’s customer base and driving qualified leads to each other's products. Co-marketing strategies can include webinars, email marketing, and swapping blog posts.

As B2B audiences use more software solutions simultaneously in their tech stacks, being able to integrate with other technology partners will become increasingly important for companies looking to gain a competitive advantage in the B2B industry. By working with technology partners, companies can offer more solutions to their customers while accelerating their market reach and increasing their revenue.

Related: How co-marketing strategies can build trust and win you that deal.