Revenue tracking is the process of monitoring, analyzing and attributing revenue generated through various channels. In the context of B2B partnerships, it involves identifying which partner interactions, such as referrals, co-marketing campaigns or joint sales efforts, which directly contribute to customer acquisition and subscription purchases.

By doing so, companies can get a comprehensive look at their partnership ecosystem's performance and see which initiatives have the best ROI (return on investment). Revenue tracking encompasses both revenue attribution, which assigns revenue to specific channels or activities and performance monitoring, which tracks revenue performance across those channels or activities.

By accurately attributing revenue to specific partners and channels, companies can measure the effectiveness of their marketing and sales initiatives, optimize commission structures for channel partners and make informed decisions regarding resource allocation.

It also provides valuable insights into which partner-driven go-to-market motions are most successful in driving new sales, and which ones are not moving the needle and draining company resources.