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Rewards are the payout partners receive for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.

Establishing a well-structured reward system is crucial for fostering motivation, loyalty, and a mutually beneficial relationship between the B2B SaaS provider and its partners, ultimately driving increased sales and market expansion.

Read more: Perfect your partner rewards and commissions with these questions.


The right rewards will help you to recruit and retain your ideal partners to your partnership programs.

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