Rewards, often synonymous with payouts, are the tangible incentives partners receive for generating leads and revenue. These incentives are almost always monetary, but can occasionally be leads, giveaways or marketing funds.

The most common reward (also called a commission) structures are a revenue-sharing model, flat structure model, and month-to-month model. Payouts are not just transactional, they are a strategic tool for fostering long-term relationships with partners. A well-structured payout system aligns partner goals with company objectives and creates a win-win scenario where both parties thrive.

Competitive awards reflect the value partners bring, and are one of the best ways companies can attract and retain top-performing partners. Rewards are often the factor that encourages partners to go above and beyond in selling a company's solutions, generating leads and ultimately driving revenue growth. Rewards also serve as a symbol of appreciation for partners.

They celebrate the hard work and value partners bring to the table, and strengthen the overall relationship. In the competitive world of B2B SaaS, a compelling reward system is crucial for attracting top-tier partners and creating a thriving ecosystem.

Read more: Perfect your partner rewards and commissions with these questions.