Reseller program
A type of partnership program where partners fully manage the sales cycle from lead generation to Closed/Won business. Typically, they'll get higher rewards than any other type of partner to acknowlege their greater effort.
Is PRM Dead? The State of Ecosystems in 2023
A reseller partner sells a vendor’s product directly to their client. In contrast to the relationship between affiliate/referral partners who are involved only at the start of the customer’s journey (it gets handed off to the vendor), a reseller partner owns the whole customer relationship.
Resellers are the most complicated partners to work with, and for good reason! They give you access to a relatively limited but highly qualified audience. This is why they often require more support and enablement resources.
Also see: Affiliate partner, Referral partner
The payout partners receive for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.
Grow bigger and better with PartnerStack
Go all in with partnerships. Demo our platform to see how you can diversify your channel and scale revenue.
