A type of partnership program where partners fully manage the sales cycle from lead generation to Closed/Won business. Typically, they'll get higher rewards than any other type of partner to acknowlege their greater effort.
Referral partners send qualified leads for your team to close and earn a percentage of the revenue when a deal goes through. The audience of a referral partner is not as large as that of a marketing partner, but a referral partner typically know more about the people they are referring, often having a direct one-to-one relationship, meaning the leads they send tend to be highly qualified.
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