A value proposition is a compelling statement that clearly articulates the unique benefits and advantages a SaaS product offers to its potential end customers. It should highlight how the solution solves its users' specific problems, improves efficiency or provides a competitive edge.

A strong value proposition in B2B SaaS should demonstrate how the product can increase ROI, improve business operations, enhance customer satisfaction and increase market share.

Partnerships also may have a value proposition. This should communicate the shared goals and outcomes that both partners would gain access to by leveraging their complementary strengths.