Triggers are "if-this-then-that" style workflows that help automate your partner program and works similarly to many marketing automation platforms you might have used already. There are 3 main components to build a trigger.

1. Event: what sets off the trigger. For example, a new customer or transaction being created.

2. Rules: the set specific criteria for the trigger, like which partner groups it applies to, or if it applies to only specific types of transactions, etc.

3. Action: the result of the trigger. For example, generate an additional $10 reward for a partner.

When an event occurs that meets the rules, the action happens.