Triggers are "if-this-then-that" style workflows that help automate your partner program and works similarly to many marketing automation platforms you might have used already. There are 3 main components to build a trigger.
1. Event: what sets off the trigger. For example, a new customer or transaction being created.
2. Rules: the set specific criteria for the trigger, like which partner groups it applies to, or if it applies to only specific types of transactions, etc.
3. Action: the result of the trigger. For example, generate an additional $10 reward for a partner.
When an event occurs that meets the rules, the action happens.
Using PartnerStack's PRM, you can automate emails and trigger new offers for your partners based on their behaviour and performance.
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