A training partner is a collaboration between a SaaS provider and its business clients, focused on transforming those clients into proficient platform experts. This goes beyond simply providing software; it's a hands-on approach focused on education and empowerment.

A training partner gives clients the knowledge and skills they need to maximize the value of the software solution. It can be described as a mentorship program for software, where the training partner doesn't just hand over the keys to the software and instead actively educates clients through training programs, resources, and support.

By helping clients understand the ins-and-outs of the software, they can properly apply it and hit their business goals and objectives.

Training partners are essential for reducing churn by making sure clients understand how to use the software and are satisfied with their experience. The goal is to create a long lasting relationship built on mutual support and a shared commitment to success.