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Referral partner

Referral partner

Noun

Referral partners send qualified leads for your team to close and earn a percentage of the revenue when a deal goes through. The audience of a referral partner is not as large as that of a marketing partner, but a referral partner typically know more about the people they are referring, often having a direct one-to-one relationship, meaning the leads they send tend to be highly qualified.

Example:

My B2B SaaS business has a referral partner program where we collaborate with other companies to refer clients to each other, creating a mutually beneficial relationship.

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