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Referral partner

Referral partner

Referral partners send qualified leads for your team to close and earn a percentage of the revenue when a deal goes through. The audience of a referral partner is not as large as that of a marketing partner, but a referral partner typically know more about the people they are referring, often having a direct one-to-one relationship, meaning the leads they send tend to be highly qualified.

More Partnership terms beginning with
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Reseller program

A type of partnership program where partners fully manage the sales cycle from lead generation to Closed/Won business. Typically, they'll get higher rewards than any other type of partner to acknowlege their greater effort.

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Reward

The payout partners receive for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.

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