Partner Influence Index

The partner influence index is a composite metric measuring the overall impact partners have across the customer lifecycle, from sourced deals to factors like pipeline progression, product adoption, retention and revenue expansion. Rather than focusing solely on partner-attributed leads or closed-won revenue, this index evaluates how partner involvement influences outcomes at multiple stages of growth.

The index is typically built using a weighted scoring model combining signals like partner participation in active opportunities, co-selling engagement, integration usage, customer success touchpoints and expansion activity. Each signal is weighted by its relative importance, producing a single score that reflects a partner’s true business impact.

By capturing both direct and indirect contributions, the partner influence index helps vendors understand which partners consistently accelerate deals, deepen product usage and improve long-term account health — even when they are not the formal source of a lead.

In B2B SaaS ecosystems, this index enables more accurate partner evaluation, smarter incentive design and better investment decisions. When used strategically, it shifts partner measurement from transactional attribution to holistic influence, driving stronger collaboration and more predictable ecosystem-driven growth.