Integration activation rate measures the percentage of customers who enable at least one integration within a SaaS product, providing a clear indicator of ecosystem adoption, product stickiness and the real-world value of partner-powered functionality. Rather than tracking whether integrations simply exist, this metric shows how many customers actually connect and use them within their workflow.

Because activation is based on meaningful actions — such as completing the connection flow, syncing data, enabling core features or using the integration within a defined period — it serves as a more accurate measure of ecosystem health than basic installation or opt-in counts.

High activation rates signal strong integration relevance, effective onboarding and clear value realization. Low activation rates may reveal friction in setup, weak integration discoverability or limited alignment between the integration and customer needs. Overall, this metric shows how effectively the ecosystem helps customers unlock additional functionality, productivity and long-term engagement.

In the context of B2B SaaS ecosystems, improving integration activation rate enhances retention, expands product usage and deepens partner value.

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