Synthetic data is AI-generated information that fabricates real customer data. This anonymized data lets companies test features with partners and create realistic demos for their teams, all without compromising the privacy of actual customers. It fosters smoother collaboration and stronger partnerships.

Synthetic data is widely adopted in machine learning processes and for research purposes. It is generated by artificial intelligence models by studying real data. After analyzing trends and patterns, the synthetic data, which does not contain real value sets, is created.

Overall, synthetic data acts as a secure and efficient tool for B2B SaaS companies to potentiallystrengthen partnerships and automate data collection processes. It facilitates collaboration, testing and training, while safeguarding sensitive customer information.