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High-Touch vs Low-Touch Sales Models: What You Need to Know

High-Touch vs Low-Touch Sales Models: What You Need to Know. Understanding both sales models is key to success in B2B SaaS.…

partnerstack.com/articles/high-touch-vs-low-touch-sales-models

Sales funnel Definition & Meaning | PartnerStack

Example: A low-touch sales funnel is a simplified buying journey where there are minimal steps from awareness to point of purchase. More Partnership terms beginning with. S.…

partnerstack.com/glossary/sales-funnel

How to Successfully Set Up Referral Programs (By Business Maturity Level)

Let’s look at four key aspects: prospecting, reward structures, automation, and high-touch vs low-touch sales. Prospecting.…

partnerstack.com/articles/how-to-set-up-referral-programs

Optimizing Your Partnership Funnel: Signs of Leakage and How to Fix Them

Related: High-touch vs low-touch sales models: What you need to know. Types of partnerships sales funnels.…

partnerstack.com/articles/optimizing-partnership-funnels-fix-leaks

The Best Partnership Managers Do These 15 Things

You might also like: High-touch vs low-touch sales models. 8. They provide sales training and coaching.…

partnerstack.com/articles/the-best-partnership-managers-do-these-things

PartnerStack Launches Research Lab: Exclusive Data at Your Fingertips

Data-driven insights to support your ecosystem growth during tough times. Toronto —.…

partnerstack.com/articles/partnerstack-launches-research-lab-media-release

Red Flags to Watch for When Recruiting Partners for Your Program

Partner red flag #3: They’re a low-quality affiliate. Without a website or with a relatively new website, there’s no way to measure the quality of the leads from the affiliate.…

partnerstack.com/articles/red-flags-recruiting-partners-for-your-program

Scaling Solo: How one person manages over 5,000 partners

Launching a program solo is tough enough — how can you scale up with just one person? Matthew shares his data-driven system for growing partnerships without growing headcount.…

partnerstack.com/videos/scaling-solo-how-one-person-manages-over-5000-partners

Customer loyalty program Definition & Meaning | PartnerStack

By encouraging happy customers to share their positive experiences with their peers, vendors can leverage customers as a low-cost, highly effective marketing channel.…

partnerstack.com/glossary/customer-loyalty-program

How BombBomb drives 41% of net new partner revenue through affiliates | PartnerStack

By creating a video-first custom email flow that allowed for a human touch, BombBomb has seen affiliates drive 41% of net new company revenue.…

partnerstack.com/customers/bombbomb

B2C Affiliate Marketing: How to Unlock Profitable Partnerships

If this doesn’t pique your interest, here’s a list of the most substantial benefits that affiliate marketing provides to B2C companies: Low startup cost: Setting up an affiliate program…

partnerstack.com/articles/b2c-affiliate-marketing-partnerships

Partner retention Definition & Meaning | PartnerStack

Example: While automation is an important aspect to an efficient partner program, providing a personalized touch can also greatly impact partner retention.…

partnerstack.com/glossary/partner-retention

Busting the Most Common Myths About Affiliate Marketing

And it’s not surprising given that consumer affiliate marketing can be a risky endeavor, rife with fraud, low-quality couponing sites, and brand-tarnishing discounts.…

partnerstack.com/articles/most-common-affiliate-marketing-myths

Partnership Terms to Stop Using and What to Use Instead

We’re talking about the B2B terms like bandwidth, end-user, low-hanging fruit, and all those bluffs.…

partnerstack.com/articles/partnership-terms-to-stop-using-what-to-say-instead

PartnerStack Events | The Best Place to Be in SaaS

Confessions of Partner Leaders: Adding a Human Touch in Partner Enablement. Confessions of Partner Leaders: Laying the foundation for a sustainable partner program with Apollo.io.…

partnerstack.com/resources/events

Why Your B2B Business Should Be On TikTok

For B2B businesses to compete, TikTok offers a low-cost, high-impact platform to reach target audiences through multiple touch points.…

partnerstack.com/articles/why-your-b2b-business-should-be-on-tiktok

Scale Your Business with Channel Distribution | PartnerStack

Fill in the form to apply and we will get in touch! Apply to learn more. FAQ. New partnerships mean new questions.…

partnerstack.com/distribution-partners

How to Attract Better Quality Affiliates to Your Program

For example, a program might be offering a high commission rate, but if the product does not align with the interests of the affiliate’s audience ,or if that product typically has a low…

partnerstack.com/articles/how-to-attract-better-quality-affiliates

How Close acquired 18% of customers through partnerships | PartnerStack

This administration process was tough, Close was using a platform that tracked the transactions that should be paid and the internal teams had to manage several approvals.…

partnerstack.com/customers/close

The Best B2B Software in the Market in 2023

But with so many products on the market, it can be tough to choose which software is right for your business operations.…

partnerstack.com/articles/best-b2b-software-right-now

Win Internal Trust and Buy-In for Your Partner Program

In any case, those prospects aren’t coming through your typical marketing and sales channels, so the risk of cannibalization is low.…

partnerstack.com/articles/partner-program-internal-trust-buy-in

The Path to SaaS Channel Readiness, Part 3: Referral Partners

While some agencies prefer to own the sale of your solution and work more like resellers, others prefer having a lighter touch when referring their clients to you.…

partnerstack.com/articles/the-path-to-saas-channel-readiness-part-3-referral-partners

Perfect Your Partner Rewards and Commissions With These 7 Questions

Does your product generate a relatively low average customer value (ACV) or high ACV? Do you have a relatively long sales cycle or a short one?…

partnerstack.com/articles/partner-rewards-and-commissions

Quarterly Business Reviews: A Guide for Partnership Teams

For partnership teams, there are five main sections that we'll touch on below. 1. Partner revenue.…

partnerstack.com/articles/guide-partnership-quarterly-business-reviews

The Anatomy of a High-Performing Referral Program

If your campaign page conversion rate is low, it may be that the value of the referral program isn’t clear to your loyal customers or that it’s hard to get started with your referral…

partnerstack.com/resources/guides/anatomy-of-a-referral-program

5 Affiliate Program Tactics You Need to Win in 2023

Providing a dedicated, low-barrier entry point can make your affiliate program attractive for incoming partners. Related: How to attract better quality affiliates to your program.…

partnerstack.com/articles/affiliate-program-tactics-you-need-to-win-this-year

How Vendasta drove over $1.8M in affiliate program profits in less than 2 years with PartnerStack | PartnerStack

Kassigan attributes much of that to partner engagement, “. to keep it that low, I think a lot of it has to do with not just the experience, but being able to train and teach utilizing…

partnerstack.com/customers/vendasta

People, Partners and Pancakes: We've Refreshed Our Brand

Unsatisfied with our old logo, because of its low contrast, arbitrary form, and limiting minimum size requirements, we wanted to make one that was more elegant, flexible, and visually…

partnerstack.com/articles/brand-refresh

How to Become an Ecosystem Led Company in 2023

“Companies with mature partner programs are growing revenue at 2x the rate of companies with low maturity partner programs,” they said.…

partnerstack.com/articles/how-to-become-an-ecosystem-led-company

What to Know About Bad Channel Partners — And How to Handle Them

He goes on to explain a partner who doesn’t match an IPP, “They don’t sell in your industry, want a different compensation structure than what you’re offering or have low authority…

partnerstack.com/articles/bad-channel-partners-guide

Become a T-Shaped Ecosystem Leader

Over two years into pandemic and with some precarious economic factors, businesses are in a tough spot.…

partnerstack.com/resources/guides/become-a-t-shaped-ecosystem-leader

Avoid the Most Common Partner Program Launch Mistakes

Thinking about the different stages of your buyer’s journey can help you identify touch points at which they might interact with partners.…

partnerstack.com/articles/common-mistakes-when-launching-partner-programs

Advice for Your First Partnership Program From the Experts at STACK’D

Riipen. , shares that on top of seeing how easy it is to scale at such a low cost with partnerships, having a pool of partners who are able to bring on good-fit employers to her program…

partnerstack.com/articles/advice-first-partnership-program-experts-stackd

Side Hustles Are Here to Stay — Here’s What They Are

It’s easy to get started using common dropshipping platforms and the start-up investment is low.…

partnerstack.com/articles/side-hustles-are-here-to-stay

Partnership Activations: The Essential Guide to Igniting Ecosystem Success

But strategic partners need to be high touch.”.…

partnerstack.com/resources/guides/partnership-activations-the-essential-guide-to-igniting-ecosystem-success

OKRs for Partnerships: How They Create Alignment, Transparency and Impact

But of course, if you’re low on gas, you change your course and get to a gas station. KPIs are your dashboard. They tell you if everything is alright.…

partnerstack.com/articles/okrs-for-partnerships

Here's How to Prioritize Integration Partners in 2024

The integration itself is low effort — particularly if you have an open set of APIs (more on that later). Integration partners decrease churn.…

partnerstack.com/articles/how-to-prioritize-integration-partners

How Partner Networks Accelerate Your Program’s Success

While listing your program in a marketplace is a far more passive, low-effort way to recruit new partners than, say, an outbound program, it still requires some resources to do well…

partnerstack.com/articles/partner-networks-accelerate-programs-success

Pax8 Beyond: 4 Key Learnings From This Ecosystem Event

If you’re curious to learn more about our upcoming partnership with Pax8, please. submit your information here. and a member from our team will be in touch. P.S.…

partnerstack.com/articles/pax8-beyond-2023

How Tech Workers Can Counter SAD and the Winter Blues

People with low levels of vitamin D. Related: Expectations vs. reality on what it’s really like working in tech with a disability. Is SAD the same as the winter blues?…

partnerstack.com/articles/how-tech-workers-can-counter-sad-winter-blues

How RevOps and Partnerships Work Together to Achieve Your Revenue Goals

Crossbeam. to uncover low-hanging fruit. We spun up co-branded collateral and learned how to find new use cases for our partners’ products.…

partnerstack.com/articles/how-revops-and-partnerships-work-together-to-achieve-your-revenue-goals

How Apollo ignited a 1,641% increase in average partnerships revenue | PartnerStack

With the lead attribution form launched in July 2022, affiliates were finally able to submit their own high-quality leads (and be rewarded — without high-touch work), a major milestone…

partnerstack.com/customers/apollo

6 Things Partner Managers Look for Before Closing a Deal

PartnerStack’s all-in-one ecosystem tool is powerful technology that supports partnerships but that human touch is still key.…

partnerstack.com/articles/partner-manager-tips-closing-partnership-deals

The Ultimate Guide to Partnerships for Ecosystems in 2023

Remember the project management rule that said you can only have two out of the following three things: a fast timeline, low cost, or high quality?…

partnerstack.com/resources/guides/ultimate-guide-to-partnerships-for-ecosystems

Partner Program KPIs: The Metrics You Should Measure and Optimize

For example, if trial signups attributed to affiliate partners are increasing but sales remain low, consider developing better marketing materials for these partners to help them hone…

partnerstack.com/articles/partner-program-kpis-metrics-you-should-measure-and-optimize

Partner Payout Tasks to Do Now for a Smooth Payroll in 2024

That’s way too low a bar.…

partnerstack.com/articles/partner-payout-tasks-for-smooth-payroll

What Great Partner Onboarding Looks Like (With Examples!)

Because these are trials instead of paid signups, the barrier to getting started earning through Teamwork’s program is relatively low, and creates opportunities for higher-value transactions…

partnerstack.com/articles/what-great-partner-onboarding-looks-like-with-examples

Why ChatGPT Won’t Replace Your Job (And How to Use it to Your Advantage)

In other words, while it can be a useful tool for businesses, a human touch is still required. For more partnerships news: Sign up for our newsletter. TAGGED AS.…

partnerstack.com/articles/why-chatgpt-wont-replace-your-job

How to Get Invisible Work Noticed: Women Partnerships Leaders Give Revenue-Driving Advice

“It helps measure rev share that's coming in from partners, different touch points that are helping with engagement, different actions have to be taken with partner onboarding.…

partnerstack.com/articles/how-to-get-invisible-work-noticed-women-leading-partnerships-advice

Customer Churn Reduction: Proactive Strategies to Get Ahead

Sinai says that some companies keep in touch with former customers, while others allow their customer experience to bring customers back.…

partnerstack.com/articles/saas-customer-churn-reduction

Recruit Your First 100 Revenue-Generating Partners

Your product is low cost or easy for an individual to start using. Agencies and consultancies. Your target customers often hire agencies or consultancies for support.…

partnerstack.com/resources/guides/recruit-your-first-100-revenue-generating-partners

Research Lab Launch: PartnerStack’s New Data Initiative is Here

Through expert interviews, market research and hard numbers at the heart of reporting, Research Lab aims to deliver facts and stats to help ecosystem leaders navigate the tough market…

partnerstack.com/articles/research-lab-launch-partnerstack-new-data-initiative

How Jungle Scout scaled partnerships to $4M+ in annual revenue | PartnerStack

It’s the first touch point with a partner, and the best opportunity to get information and insights from them.”…

partnerstack.com/customers/jungle-scout

Features and Functionality Your First Affiliate Program Software Should Have

Even the best affiliate marketing software means nothing without the human touch.…

partnerstack.com/articles/features-and-functionality-your-first-affiliate-program-software-should-have

How Unbounce grew their mature partner program 18% YoY with AIM | PartnerStack

"Incentives include new features, fresh content and allowing partners to be in touch and connected with Unbounce — this supports recognition of the partnership and helps extend attractive…

partnerstack.com/customers/unbounce-and-aim

How Riipen builds enablement for their four different partner personas | PartnerStack

Creating these touch points outside of your partner platform gives you an opportunity to incentivize engaging with the dashboard more often, shaping that revenue-driving habit.…

partnerstack.com/customers/riipen

An Essential To-Do List to Launch Your Partner Program in One Quarter

Once you’ve got your partner program up and running, set up automated processes, so you can focus on high-touch, high-value activities like one-on-one meetings with your channel partners…

partnerstack.com/articles/checklist-to-launch-partner-program-in-one-quarter

Here's How SMB Onboarding Works at PartnerStack: Meet Matt Pogor

They provide bespoke service tailored to each program’s business strategies, adding in a decidedly human touch that sets vendors up for success in the SMB market segment.…

partnerstack.com/articles/how-smb-oboarding-works-partnerstack

How Maropost launched 3 partner programs in just 3 weeks | PartnerStack

While Maropost consists of different brands and solutions (which we touch on later in this article) Let’s talk about the launch of their first 3 programs for their solution under the…

partnerstack.com/customers/maropost

How to Improve Customer Reviews to Scale Your Partnerships Revenue

Then, add those to all possible partner touch points in the buyer’s journey: reseller sales scripts, templated slides, case studies. , and other jointly-created collateral, like paid…

partnerstack.com/articles/improve-saas-reviews-to-scale-partnerships