B2B SaaS leaders are prioritizing people — with over a third hoping to increase partnerships headcount
Chart
If you had $100K to invest in ecosystem-driven revenue growth this quarter, how would you spend it?
The State of Partnerships in GTM 2026 by PartnerStack and Wynter | September 2025
Insight
SaaS leaders when dedicating resources to accelerate growth have a clear message: strong, talented folx in the right positions are non-negotiable. To support dedicated talent, many also stated that they would increase their investment in the right tools — like a powerful PRM to support all their partner programs.
Key Metric
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$
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35
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Senior leaders who would prioritize partnerships headcount and new roles
ACTION
Learn how to pick the right tools for the job with the B2B buyer’s guide to partnerships software in 2025.
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This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.
PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.
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Growth in revenue seen by the average PartnerStack customer
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