Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies

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Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies

Chart

What’s the biggest blocker to driving more revenue through partners today?

The State of Partnerships in GTM 2026 by PartnerStack and Wynter | September 2025

Insight

Roadblocks to revenue through partnerships tend to be around foundational support — from a lack of company alignment to a clear partnerships framework. According to The State of Partnerships in GTM 2026, 14% report a lack of visibility into partner impact while 9% suffer a lack of executive support.

Key Metric

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Senior leaders who say misalignment is their top blocker

ACTION

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More Charts

Partnerships lead to higher average contracts through larger initial deals, upsells and renewels

Tying partners to a deal can take weeks off — and in some cases, even cut the time to closed-won in half, so it’s no surprise that organizations with alignment between partnerships and other GTM teams reap the benefits.

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PartnerStack generates predictable demand for SaaS companies through qualified customer signups

SaaS brands within the PartnerStack Network have grown partnerships as a predictable and efficient customer acquisition channel — with qualified customer signups on the rise year-over-year. Through partnerships, B2B brands can extend the reach and revenue of their ecosystem, leading to more leads and closed deals.

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SOURCE DATA

Where we get our data

This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.

PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.

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Growth in revenue seen by the average PartnerStack customer

In revenue driven by partners on PartnerStack in the past year

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Year-over-year growth in partner acquisition

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ORIGINAL RESEARCH LAB REPORT

12 DATA CHARTS