Partnerships articles

Navigate the delicate balance between leveraging AI for efficiency and building out authentic partner relationships.

We’re diving deeper into what makes a PartnerStack Network listing stand out.

Dive into metrics that track clicks, conversions and revenue to empower your high-performing affiliates.

Learn how to select and utilize the best marketing channels for your B2B business.

Explore when to use lead generation forms versus deal registrations to optimize your sales process and channel partnerships effectively.

Look for these essential skills when you’re hiring a partner manager.

In today’s technology climate, diversifying your GTM channels with multiple programs just makes sense.

Hit the ground running and make the most of your first 90 days with expert learnings from PartnerStack’s affiliate marketing manager.

Many companies rush to start recruiting partners, only to find they don't drive revenue. Avoid these common missteps to make an impact.

Master the art of managing channel partners with our dos and don'ts for building stronger alliances in 2024.

Build your partner program landing page with ease with the tips and template in this guide.

We delve into the five pivotal roles an agency can play in enhancing your partnerships program — and the one aspect where it falls short.

Seamlessly connect your partner marketplace listing to the rest of your partner ecosystem with this integrated solution.

A curated and gated network makes for the highest quality partners.

We’re deep diving into the key performance indicators for evaluating the success of your partnership programs.

Understand how each can impact your business and how to choose the right partnership strategy. Hint: Enterprise companies probably want to pursue both.