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Elizabeth Melton
Contributing Writer

Like many Stanford grads, Liz ventured into tech. She found her place developing content for startups like JumpCloud, Navattic, fabric, and Zapier. Outside of writing, she consumes too many true crime podcasts and hikes all over SoCal.

The B2B Buyers Guide to Partnerships Software in 2025

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6 Ways to Counter Burnout When Working in Tech

Like many industries, in tech, the high performers are often at the highest risk. Learn actionable strategies to manage stress, maintain work-life balance and boost well-being.

How to Create a Commission Structure That Partners Can’t Resist

Whether you’re revamping an existing structure or crafting a new one, here’s how to keep your commissions both fair and attractive.

Why Partnerships Are Key to Customer Acquisition

PartnerStack’s co-founder Luke Swanek shares effective strategies for success to leverage partnerships, reduce acquisition costs and drive growth.

How B2B SaaS Companies Can Build an Agency Partner Program

While they might seem intimidating to start, here's why agency partnerships are well worth the effort.

Partner Enablement Tips: Success Through Strategic Empowerment

These expert strategies will equip your partners with the tools, knowledge and support they need to thrive in strategic business alliances.

How to Build Trust Through Partner-Led Motions

Crack the code to building and sustaining trust through partner-led motions that enhance your channel relationships.

Lead Generation Forms vs. Deal Registration: When to Use Each

Explore when to use lead generation forms versus deal registrations to optimize your sales process and channel partnerships effectively.

How PartnerStack’s Network Drives Customer Revenue

A curated and gated network makes for the highest quality partners.

Technical vs. Solution Partners: Here’s What to Know About Each

Understand how each can impact your business and how to choose the right partnership strategy. Hint: Enterprise companies probably want to pursue both.

How to Effectively Use the Partner Discovery Tool

Why this PartnerStack tool benefits both partners and vendors.

Quarterly Business Reviews: A Guide for Partnership Teams

Elevate your partnership team's performance with our strategic guide on quarterly business reviews.

How to Build Your Strategic Revenue Plan for 2024

Use our step-by-step guide that guides you through the strategic revenue planning process to tackle next year with confidence.

How to Improve Customer Reviews to Scale Your Partnerships Revenue

Customer reviews could be one of your biggest pathways to partner-sourced revenue.

5 Strategies to Take the Skepticism Out of Affiliate Marketing in 2024

Embrace the future of performance-based partnerships by diving into the strategies that will strengthen your affiliate program.

Here's How to Prioritize Integration Partners in 2024

Punch above your weight to land and engage new integration partners to your ecosystems business.
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