Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships

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Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships

Chart

What percentage of your new pipeline last quarter was partner-influenced or partner-sourced?

The State of Partnerships in GTM 2026 by PartnerStack and Wynter | September 2025

Insight

The majority of B2B SaaS companies are tracking partner-influenced and partner-sourced pipeline, proving the tangible value of partnerships on revenue. Only a small fraction are not tracking the payoff of partnerships, leading to a lack of visibility.

Key Metric

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The percentage of new pipeline last that was partner-influenced in Mid-Market and Enterprise companies

ACTION

Take a page from the playbook of these top partner leaders. Explore customer case studies to see winning stories of partnerships creating revenue success.

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COPIED

More Charts

The top earning categories are growing in quarterly partner commissions

Within the PartnerStack Network, vendors in Marketing, Commerce and ERP categories pay out the largest sum of partner commissions overall. Vendors categorized as Security and Privacy Services pay out the lowest total commissions.

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Content types by efficiency within an influencer program

Social media is the undisputed leader in efficiency, indicating its strong potential for B2B influencer campaigns. High-engagement formats like in-person events and webinars also demonstrate effectiveness, suggesting a preference for dynamic and direct interactions.

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SOURCE DATA

Where we get our data

This proprietary ecosystem data is analyzed and synthesized into insights from our network. It is anonymized.

PartnerStack Research Lab uses primary but fully anonymized data sourced from our ecosystem to gain rich insights into possibilities for growth in partnerships. We processed and analyzed this anonymized data to provide ecosystem benchmarks that help to seek answers within the partnerships industry.

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Growth in revenue seen by the average PartnerStack customer

In revenue driven by partners on PartnerStack in the past year

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Year-over-year growth in partner acquisition

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RESEARCH LAB REPORT

ORIGINAL RESEARCH LAB REPORT

12 DATA CHARTS