The State of Partnerships in GTM 2026
Download the original data report ->
PartnerStack Logo
Platform
PLATFORM FEATURES
One platform to power your partner ecosystem
Watch platform demo
Learn how PartnerStack can scale your SaaS business:
Recruit
Attract high-quality, great-fit partners
Activate
Enable partners with best-in-class resources
Track
Monitor every partner-sourced lead
Commission
Incentivize partners with rewards and commissions
Optimize
Improve performance with reports and insights
Book a demoPricingFor EnterpriseFor Partners & Publishers
Platform features ->
Platform FeaturesPricingBook a demo
Solutions
PLATFORM FEATURES
One platform to power your partner ecosystem
Watch platform demo
PartnerStack is the only modern PRM that scales multiple types and motions
Affiliates
The only affiliate platform built for B2B
B2B Influencer
Expand your reach with trusted voices
Co-sell
Pipeline powered by your partners
Answer Engine Optimization
Turn every Ai answer into revenue
Book a demoPricingFor EnterpriseFor Partners & Publishers
Platform features ->
AffiliatesB2B InfluencerCo-sellAnswer Engine Optimization
For Partners & Publishers
Resources
RESOURCES

Ecosystem resources in your back pocket

Perfect your partnerships with our curated collection of resources designed for growth
All resources
Research Lab
Access data-driven reports and trends
Customers
Learn why our customers love us
Guides
Find the answers you need from experts
Partner Playbook
Explore proven plays by our customers
Articles
Discover industry best practices and tips
Glossary
Decode buzzwords and learn the industry lingo

Get free ecosystem advice

Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.
PartnerStack ResourcesResearch LabGuidesArticlesCustomersPartner PlaybookGlossary
About Us
Login
Get started
Featured Guide

Recruit Your First 100 Revenue-Generating Partners

Get the guide

Get free ecosystem advice

Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.
<- Back to PartnerStack Resources

Partner Programs

Featured Guide

Recruit Your First 100 Revenue-Generating Partners

Get the guide

Get free ecosystem advice

Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.
How-To

Lead Generation Forms vs. Deal Registration: When to Use Each

Explore when to use lead generation forms versus deal registrations to optimize your sales process and channel partnerships effectively.
Elizabeth Melton
Contributing Writer
Deeper Dives

The Pros of Multiple Partnership Programs (And the Cons of Having Only One)

Diversifying your go-to-market channels with multiple partner programs just makes sense for a SaaS business.
Amber Dowling
Contributing Writer
Features

5 Ways Agencies Boost Partnerships (Plus, One Thing They Can't Do)

We delve into the five pivotal roles an agency can play in enhancing your partnerships program — and the one aspect where it falls short.
Erica Grodin
GetResponse
Deeper Dives

How PartnerStack’s Network Drives Customer Revenue

A curated and gated network makes for the highest quality partners.
Elizabeth Melton
Contributing Writer
Deeper Dives

How to Set Strategic Partnership KPIs to Drive Revenue in 2025

We’re deep diving into the key performance indicators for evaluating the success of your partnership programs.
Saloni Ordia
Contributing Writer
Deeper Dives

Technical vs. Solution Partners: Here’s What to Know About Each

Understand how each can impact your business and how to choose the right partnership strategy. Hint: Enterprise companies probably want to pursue both.
Elizabeth Melton
Contributing Writer
How-To

5 Partner Pros Who Saved Time With Partner Tech

Learn from PartnerStack customers who optimized their tech stack.
Magda Kuzminski
Contributing Writer
How-To

How to Effectively Use the Partner Discovery Tool

Learn why the PartnerStack Discovery tool benefits both partners and vendors.
Elizabeth Melton
Contributing Writer
Ask an Expert

Partnership Secrets Revealed: How I’m Growing Teamwork.com’s Partner Program in 2024

An expert weighs in on how quantity — and then quality — makes a difference at the beginning of your partnerships.
Cory Snyder
Partnerships Expert
How-To

What to Know About Bad Channel Partners — And How to Handle Them

Here’s our guide to cleansing your PRM of ineffective channel partners.
Tamilore Sonaike
Contributing Writer
Features

Here’s How to Excel as a Channel Sales Manager

Do you have the chops to be a top channel sales manager? Here’s our guide on how to succeed.
Amber Dowling
Contributing Writer
How-To

Quarterly Business Reviews: A Guide for Partnership Teams

Elevate your partnership team's performance with our strategic guide on quarterly business reviews.
Elizabeth Melton
Contributing Writer
5 / 14
GET STARTED WITH PARTNERSTACK

Connect. Earn. Grow.

Build powerful B2B partnerships that fuel growth and drive revenue.

Vendors

Empower your partners.
Accelerate growth.

Manage relationships and grow your ecosystem with top-notch partners.

Book a demo
See how it works
PARTNERS & PUBLISHERS

Earn more with the best B2B SaaS brands

Partner with top software brands and start earning commissions.

Join the network
Learn more
PartnerStack Logo
GENERAL
  • Marketplace
  • Company
  • Hiring
  • Resources
  • Legal
  • Security
  • Help center
PRODUCT
  • Book a demo
  • Pricing
  • New releases
  • Integrations
  • Docs
  • Status
SOLUTIONS
  • For Enterprise
  • For Affiliates
  • For B2B Influencers
  • For Growth Teams
  • For Co-selling
  • Answer Engine Optimization
MORE
  • Our partner program
  • Refer PartnerStack & earn
  • Partner directory
  • Partner playbook
  • Partnerships glossary
  • Events
  • 100K Active Partners
Success!
Thank you for subscribing.
OK
Cancel
Try
partner recruitment
or
ecosystems