Partnerships articles

Old reviews and partner pages can follow your brand into AI answers. Here’s how to find what’s holding you back and decide what’s worth fixing.

Getting enterprise partners to show up to a QBR starts with making it worth their time.

The dos (and definite don’ts of AI in your partner program, straight from Manychat’s affiliate team.

The biggest name isn’t always the best partner. Here’s how to tell the difference.

Bad-fit channel partners can drag a program down. Here’s how to spot them, keep them out and support the ones already in.

Plan your 2027 affiliate strategy with 10 B2B campaign ideas that need to start building now.

Find out the most common challenges that enterprise organizations face when scaling partnerships and learn proven strategies to overcome them.

As AI makes software easier to build, partners and marketplaces are becoming the fastest way to reach buyers. Here’s what Thrive 2026 signaled for partner leaders.

Learn how to enable co-sell partners with the right resources, training, collateral, and timely support to help them sell together and grow pipeline.

Partner content doesn’t just build backlinks — it can earn AI citations and brand mentions too. Here’s how to make your co-marketing work twice as hard.

We unpack the most important B2B SaaS KPIs for referral program success — from startups to enterprise — covering everything from CAC to NRR.

Learn how to set effective objectives and measure key results to drive success and growth for your SaaS business.

Hone in on customer acquisition by optimizing your sales and partnerships.

Find out where your partner team really falls on the AI maturity curve — and what it takes to move in the right direction.

Elevate your partnership team's performance with our strategic guide on quarterly business reviews.

Customer churn is a dreaded but inevitable reality in SaaS. Learn how to measure and recognize the signs of churn to boost customer retention.