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Partner Programs

Featured Guide

B2B Influencer Marketing for SaaS in 2025

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How-To

How to Successfully Launch a Partner Program for Mid-Market SaaS Companies

Launch a high impact partner program for mid-market SaaS companies through these key steps, onboarding strategies and best practices.
Amber Dowling
Contributing Writer
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Navigating SEO in 2025: Implications for B2B Partnership Content Strategies

We break down exactly how SEO is changing in 2025 and how to ensure your brand stays visible, relevant and competitive in an AI-first search landscape.
Joel Lim
Contributing Writer
Features

The Key Partnerships Terms to Know in 2025

In partnerships, we’re always refreshing our glossary and keeping current with the times.
Sharon Miki Chan
Contributing Writer
Deeper Dives

6 Marketing Metrics to Track for Your Partnerships Programs

Unpack which marketing metrics matter most for driving growth, measuring performance and optimizing collaboration.
Tamilore Sonaike
Contributing Writer
Deeper Dives

Brand Bidding: How Partnerships Impact Paid Ads

Learn the benefits of brand bidding and strategies for managing it with your affiliate partners.
Joel Lim
Contributing Writer
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Why You Need to Understand Your Customer Journey to Run an Affiliate Program

By putting customers first, your partner program becomes laser-focused on solving real customer pain points and will deliver more consistent results.
Tanner Braden
Contributing Writer
PartnerStack News

Quarterly Partner Spotlight: 10 Partner Opportunities for B2B SaaS in 2025

We’ve rounded up some of the top partners — with details on why they're our picks — for B2B SaaS brands to start working with this year.
PartnerStack Team
Staff
PartnerStack News

Our Best Customer Case Studies of 2024

Rounding up the top PartnerStack customer stories from the year.
Magda Kuzminski
Contributing Writer
PartnerStack News

30 AI Affiliate Programs to Join in 2025 to Maximize Revenue

We're highlighting the top revenue opportunities for partners to join AI affiliate programs in 2025.
PartnerStack Team
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The CRO Checklist to Unlock Partnership Budget

Here’s how to get buy-in from PartnerStack’s CRO, Mike Head.
Elizabeth Melton
Contributing Writer
How-To

Expert Strategies for Leveraging AI for Partnerships

AI and partnerships offer a powerful combo for developing and nurturing relationships at scale.
Neya Abdi
Contributing Writer
Features

How to Calculate Partner Lifetime Value to Drive Growth

Learn how to calculate partner lifetime value (PLV) to drive growth in your partner programs
Magda Kuzminski
Contributing Writer
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