Partner Recruitment

411: The Partner Directories

Partner directories can establish a partner’s credibility and legitimacy by listing them alongside other reputable companies. They can also help customers easily find the product or service they’re looking for. 
Play by:
Adam Faber
Type of partner program:

A partner directory is a centralized database that features information about a company’s partners, including descriptions of their products and services. They can be used to:

  • Promote partners’ products or services to a wider audience
  • Boost brand awareness and potentially more sales
  • Make it easy to find partners, connect with others, and for customers to find what they’re looking for

There are many partner directories available that are powered by templated partner directory services. These share common language — one of which is "Find the right partner”.

If you search these two terms (+"Find the right" +"partner") in Google, many of the results will be partner directories. You can collect these partner directories, and search through the ones that are adjacent to or in your vertical. This is a fairly straightforward way to identify new referral and reseller partners.

Live examples:

Known Partner Directories