Your Go-to-Market Fortune

Good strategy can get you from where you’re at to where you want to go — but a weak one can enable you to go full force in the wrong direction. An overly focused ICP or IPP in partnerships limits opportunities — especially as you work to grow and scale a partner program and expand beyond direct sales (pay attention to this if you also draw The Fool’s Legion). Everything looks different under the light of the moon — but when the sun rises, your partnerships opportunities will also be left exposed as few. The message here is to consider thinking outside the box and beyond the expected.