Your Go-to-Market Fortune

Beware of those advisors who are doling out advice without actually doing the work themselves. They can cause you to feel misdirected, like The Divided Chariot card, pulled in opposite directions as strategies shift and so-called mentors share opposing advice. The person that shouts the loudest and makes the most noise is not always the right person to tie your revenue strategy to. Unfortunately, there are few ways around the work — but real answers and support are available. Partnerships don't have a cheat code and require real effort to get it right. For those doing the work, keep at it — rewards are on the horizon.