2024's Top Articles for Affiliates and Affiliate Programs

Unlock the full potential of your affiliate partner program in 2024 with our best tips.

To help ring in the new year, we’re sharing five of 2023’s most popular articles on affiliates and affiliate programs.

Most B2B companies know well by now the value in affiliate marketing to bring in new leads and ultimately boost revenue at a fraction of the investment as other inbound marketing efforts. And in 2024, technology advancements and automation make getting started with affiliate marketing even easier 

From beginner checklists and pop quizzes to affiliate program tactics you need to succeed, this roundup will inspire you to break new ground with your affiliate partner programs as we ramp up in the new year.

See more: How partners help enable the 6 GTM motions you need for 2024.

The best affiliate content

Quiz: How Much Do You Know About Affiliate Programs?

We know: you hear “quiz” and think of school. But we’re proud of this fun, yet educational, test that covers all the key elements of a B2B affiliate marketing program.

Most of you were more than eager to put your knowledge to the test (and earn those bragging rights) by answering questions that covered everything from common lingo to commission structures. Now, take that expertise and run with it.

B2B Affiliate Marketing 101: A Beginner’s Checklist to Making Money

Just launched your partner program? Our beginner’s checklist will give you all the tools you need to make those dollars. 

In this article, a partnership growth expert covers everything from why affiliate marketing is relevant to building an affiliate base and choosing the right partner relationship management software. 

5 Affiliate Program Tactics You Need to Win

Running affiliates takes a lot of hard work. The good news is that there are a plethora of simple strategies that can help you attract more partners and increase revenue.

From creating competitive commission incentives to making data-based decisions, you’ll see how specific tweaks to your tactics can pay dividends in the long run. 

5 Strategies to Take the Skepticism Out of Affiliate Marketing

If you’re new to partnerships, it can be easy to feel overwhelmed. But don’t worry, we’ve got you covered. 

From finding the right affiliate partners to perfecting your program design, this list will give you everything you need in order to bust the skepticism around affiliates and maximize your performance-based partnership success. You can thank us later. 

How to Attract Better Quality Affiliates to Your Program

Keeping affiliates happy and engaged is essential. But how do you know if they’re the right fit for a specific program? 

A network expert gives you the scoop on how to find high-quality affiliates for your B2B affiliate program. 

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Quiz: How Much Do You Know About Affiliate Programs?

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Joint venture

[joynt ven·chr]

A joint venture is a business collaboration between two parties on a project. Both parties will benefit from bringing their shared resources and knowledge, and neither party will take on the sole burden of the risk.


Buyer persona

[bahy-er per-soh-nuh]

These depictions of target customers help to define your company's ideal target customers.


SaaS partner programs

[sas pahrt-ner proh-grams]

SaaS (software-as-a-service) partner programs are a systematic way that software companies form mutually beneficial relationships with agencies, influencers, and other companies to drive business results.

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