VIDEO
How to make partner marketing a key part of your lead generation strategy
Partner marketing is reshaping how businesses build their demand generation strategy. But is it right for your business? Learn from proven partnership experts Adam Glazer and Nikita Zhitkevich as they discuss what it takes to kick off your program and grow it into a revenue-generating channel for your business.
Nikita Zhitkevich
Director of Channel Partnerships & Alliances, PartnerStack
Nikita was one of PartnerStack's earliest hires, owning all of business development and partnerships. Today he's PartnerStack's Director of Channel Partnerships & Alliances, leading a full time of partnerships managers in growing PartnerStack's Certified Partner Program into one of PartnerStack's most crucial customer acqusition channels.
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