Building your brand, community and revenue with partnerships

Your partners are more than resellers; they're your product's greatest ambassadors. Zak and Gabe share how to keep your partners engaged and aligned with your internal strategy.
As the VP Partnerships at Formstack, Zak has lead the partner team at Formstack to achieve year-over-year growth under the philosophy that building partnerships is about building a community, not a channel. Zak has been creating, marketing & selling SaaS products for the last couple decades — leading, managing & grinding through every growth stage from $0 to $100M+/ARR.