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Featured Guide
Overcoming Revenue Pitfalls: Partnership Problems Solved
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Partner Recruitment
Featured Guide
Overcoming Revenue Pitfalls: Partnership Problems Solved
Get the guide
Get free ecosystem advice
Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.
Ask an Expert
How to Build a Revenue-Driving Partner Program Landing Page
Build your partner program landing page with ease with the tips and template in this guide.
Doug Murray
Contributing Writer
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Inbound vs. Outbound Partner Recruitment: Best Practices for Each Strategy
You’ll want to use both to build your network.
Amber Dowling
Contributing Writer
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What is Co-Selling in a Partner Ecosystem and How Can You Do It?
Your guide to maximizing the potential of partnered sales with effective co-selling techniques for 2025.
Neya Abdi
Contributing Writer
Features
Effective Strategies for Managing Channel Partners
Master the art of managing channel partners with our dos and don'ts for building stronger alliances in 2024.
Olivia Folick
Contributing Writer
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5 Inspiring Leaders Changing the Partnership Game
Here’s what these industry leading experts are doing to elevate the world of partnerships in B2B SaaS.
Forrest Herlick
Contributing Writer
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6 Red Flags Affiliates Should Look for Before Joining Partner Programs
Look for these before you hit the sign up button.
Renee Sylvestre-Williams
Contributing Writer
Features
Partnerships 101: The Ultimate Partnerships Checklist
From questions to ask to what you need to get started, we provide a clear checklist for ideal partnerships in B2B SaaS.
Taylor Jones
Contributing Writer
Deeper Dives
The Path to SaaS Channel Readiness, Part 3: Referral Partners
In part 3 of this series, we cover what makes referral partners different from affiliates and why the leads they drive are so valuable.
Laurella Jose
Contributing Editor
Features
Why Partner Education Can Make or Break Your Partner Program
Programs that don’t educate partners don’t succeed. Learn what effective partner education looks like with our help.
Brad Tiller
Contributing Writer
Deeper Dives
Partner Program KPIs: The Metrics You Should Measure and Optimize
Learn the KPIs that indicate a healthy partner program in 2024, plus how to you track and optimize them.
Laurella Jose
Contributing Editor
How-To
What Great Partner Onboarding Looks Like (With Examples!)
Want to see more signups and sales from your new partners? Build your own 30-day onboarding plan with the examples inside.
Laurella Jose
Contributing Editor
How-To
Avoid the Most Common Partner Program Launch Mistakes
Many companies rush to start recruiting partners, only to find they don't drive revenue. Avoid these common missteps to make an impact.
Geoff Seeman
Contributing Writer
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