How Linkbux saw 300% growth in their B2B-focused affiliate partner program

Linkbux isn’t your average affiliate partner. The platform is a subnetwork — an ecosystem in its own right. With over 24,000 publishers and reach in more than 160 countries, Linkbux connects high-quality traffic to over 58,000 B2B and B2C merchants worldwide.

For Regis Ferreira, Account Manager at Linkbux, working with PartnerStack is about more than just having a powerful force multiplier for Linkbux’s B2B-focused subnetwork — though it is that. Since beginning to work with PartnerStack in 2021, Linkbux has found a trusted, transparent partner who provides reliable, hands-on support.

“It’s a pleasure to work [with PartnerStack] because I can see that we are doing something here,” he says. “And for me, it’s very important to be in the right direction — and of course, having a very good partner that can listen to my pain points.”

In this customer story, we’ll explore how Ferreira and Linkbux use PartnerStack’s B2B-first network, white-glove support and API integration to build transparent long-term relationships with vendors — enabling Linkbux to scale smarter, activate partners faster and stay focused on sustainable growth over short-term gains.

Building on what really matters for B2B affiliate marketing

Affiliate marketing in the B2B space presents unique challenges compared to B2C or DTC contexts. It only makes sense: in B2B SaaS, sales cycles are longer, deals often involve multiple stakeholders and the lifetime value of a customer can be much higher. Because of this, affiliate success depends less on traffic volume and more on traffic quality, making alignment on strategy and expectations essential. 

For Ferreira and the Linkbux team, that means partnering with networks that understand the long game.

“Of course, driving results is awesome,” Ferreira says. “But opening the gap to have this relationship — for me, that’s a must. Because doing that, I can think about the future.”

That mindset made PartnerStack stand out. While many networks focus only on performance numbers or fast promotional cycles, PartnerStack offered something more foundational: real collaboration, responsiveness and strategic alignment.

“PartnerStack is not my first network. I’m working with other networks, but PartnerStack is the first one that works with just B2B,” Ferreira says. “I think it's important because normally, if you go to any other networks, they're not going to understand how you need to deal with the B2B affiliate.”

Transparent relationships — from platform to partner

As a subnetwork, Linkbux’s work in the industry includes managing relationships with both publishers and vendors, and transparency is non-negotiable.

“With PartnerStack, we have a transparent relationship — that’s a must for the advertiser,” Ferreira explains. “When you’re working as a subnetwork, they need to see that. And they’re going to see that transparency in PartnerStack as a partner. It’s great to be supported like this.”

That support isn’t just about communication: it’s embedded into how PartnerStack’s platform is structured, from partner onboarding, to performance tracking, to APIs that enable deeper, more integrated connections.

However, transparency and technology are only part of the story. What really sets PartnerStack apart for Ferreira and Linkbux is the dedicated, responsive support they receive from individuals who listen and act on their needs.

Dedicated, responsive support that drives results

“I don't think that any time I'm talking to Randy [at PartnerStack] I'm wasting my time,” Ferreira says. 

“If I have a request, I feel that someone is listening to me. That is very important, because with other networks I have tons of promotions — and if I want to recharge or think about the strategy, most of the time they say, ‘Okay, I'm going to check.’ But when that happens with Randy, I feel that he's really going to check — and of course, I see the results. That's the biggest difference when comparing the networks.”

This personal, hands-on support gives Linkbux the confidence to innovate and plan for the future, knowing they have a trusted partner who is truly invested in their success.

Reducing manual work to focus on what matters

Efficiency plays a critical role in Linkbux’s ability to effectively scale its B2B affiliate program. For a subnetwork managing thousands of publishers and vendor relationships, automation isn’t just a bonus — it’s a necessity.

That’s where PartnerStack’s API makes a real difference.

“From the perspective of a subnetwork, using the API is great for us,” Ferreira explains. “The process is fast. After the application, we can set them live in our marketplace automatically: we don’t need to ask or do this process manually. That’s the biggest difference from other networks, where you need to do a lot of things manually.”

By cutting unnecessary manual tasks and enabling faster activation, Linkbux can focus its time and energy on growing high-quality partnerships that deliver long-term value.

Scalable support for smarter growth

For Linkbux’s B2B affiliate program, scaling isn’t about adding more volume — it’s about growing the right relationships and optimizing for long-term outcomes. That requires infrastructure, tooling and real-time support that helps, not hinders.

Ferreira values PartnerStack’s role in this process: a partner who listens to pain points and helps keep the program on the right strategic path — even if the results aren’t instant.

This direction includes growth through PartnerStack’s API integration, faster activation with curated vendor introductions, and responsive communication that builds trust over time.

Early growth, lasting potential

While the B2B affiliate segment is still relatively new for Linkbux, working with PartnerStack has done more than simply boost performance — it’s helped validate an emerging strategy that’s only just getting started.

“We’re developing a new segment that’s grown a lot in the last five years for Linkbux,” Ferreira says. “Right now, we have very good growth.”

Last year alone, Ferreira estimates that Linkbux’s B2B-focused affiliate segment saw 300% growth. While he emphasizes that this number reflects early-stage momentum, it’s still a strong signal that the partnership is headed in the right direction.

“It’s like trying to take us to the next level,” he says. “That’s what we’d like to do — and try to bring PartnerStack as a partner to the next level, too.”

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