If you want to run a successful affiliate program, you shouldn’t just choose any old affiliate program software to help you; you need software that’s suited to your specific needs. You may have many different affiliates that will help drive potential customers to your business and you need to keep track of who’s doing what, what you’re getting out of it, and what you’re giving them in return. Affiliate program software helps you to do exactly that through automation, tracking of key metrics, reporting, and integrations with your tech stack at large.
What makes a good affiliate program software?
There are hundreds of options to choose from, so how do you know which one is right for you? You want software that you can customize in keeping with your brand. Good software also includes an affiliate portal or dashboard that allows your affiliates to see how they’re performing and where they could improve, and provides them with the necessary tools to do that. Your affiliates will appreciate automated cash payments that keep the financial side straightforward. A program that offers tiered rewards will encourage your affiliates to help generate the sales you need. If you can tailor your program to run multiple campaigns, you can spread the net wider while still targeting specific areas. And finally, you want good security built into your software to minimize the risk of fraud.
So what is the best B2B affiliate program software in the market today? Here are our favorites.
The best B2B affiliate program software on the market in 2022
PartnerStack
PartnerStack is available worldwide. This affiliate program software is specifically for B2B SaaS companies, perfect for established affiliate programs that need a highly capable platform and access to a proven affiliate network. If you’re a mid-sized or larger B2B SaaS company (or you’re scaling in that direction) looking for a high-performance affiliate network, PartnerStack is the perfect option for you.
What works: PartnerStack connects you to an affiliate network — supporting over 400 B2B companies. Where a standard affiliate program doesn’t connect you to a network, PartnerStack is built without limits on high-performing affiliates, maximizing their earning potential. Program leaders also love its automated partner payout capabilities.
What might not work: PartnerStack’s affiliate platform is best suited for established programs with proven product market fit and existing partnerships with solid affiliates. If you’re just wanting to test out affiliate marketing, there might be a better option for you.
Pricing: Depends on your customized program. You can schedule a free demo to see it in action.
Affise
Affise is available in most countries and in a variety of languages. As an all-in-one platform, Affise is a great starter option to help you see what works for you and what doesn’t. It’s easy to use, without all the frills that will just confuse you if you’re new to affiliate program software.
What works: Affise is a good program to try if you’re new to affiliate marketing.
What might not work: Those looking for a platform for an established affiliate program may find Affise too simple.
Pricing: An entry package is $500 per month; the Scale package is $800 per month, and you can also opt for the Custom package at $1,500 per month. They also offer a free trial.
Awin
Awin is a solution for businesses of all sizes and any type of partnership. However, because they offer such a huge variety of brands to work with, it helps if you’re not a complete beginner and know which niches to look for. Their Power 100 report on their top partnerships will help inspire you.
What works: Awin is easy to set up out of the box.
What might not work: Users report out-of-date company data feeds and emails and wish companies were prompted to update their information more frequently.
Pricing: Pricing depends on your program setup.
See more: The best b2b software in the market right now.
CAKE
CAKE is an affiliate platform available in multiple languages. Setup and navigation of this one-stop shop is simple, with tools such as webinars available to help you. Additionally, CAKE has a great support team to guide you through the technicalities.
What works: Reporting granularity is generally well-regarded by users.
What might not work: Currently, there is no iOS or Android support.
Pricing: Depends on your plan, but you can schedule a free demo.
Everflow
Everflow is available in several countries and supports English and Spanish. It’s simple to use, which is great if you haven’t used affiliate program software before. It easily integrates with Facebook and the detailed tracking helps you to better evaluate and improve your affiliate campaigns.
What works: Their high-touch support team is fast at fixing issues that arise.
What might not work: Integrations can be a bit challenging to establish.
Pricing: The Core Plan is $750 per month. You can upgrade to a custom program too, and the price of this will depend on the features. You can also book a free demo.
Fintel Connect
Fintel Connect has been designed specifically for the financial services industry in Canada and the United States, with a team that provides expert insights and guidance while helping you stay compliant, which is especially important in the financial sector. The company was also founded by women and is largely women-run, a rarity in the tech industry.
What works: Communications and support from the team are widely applauded.
What might not work: Users have noted that the reporting feature can be slow and inflexible.
Pricing: Pricing depends on the features you choose. There is a free demo available.
impact.com
Impact.com has offices in 12 countries. It’s an all-rounder that is capable and easy to use. A very handy feature is the quiz to test your partnership maturity assessment, which provides a quick way to get a snapshot of where you stand and what you need to do to improve.
What works: Their real-time tracking is fast to update and easy to follow.
What might not work: Their catalog of affiliates is not highly vetted, so you may need to sift through unqualified options as you grow your partnerships count.
Pricing: Pricing depends on the program, but you can schedule a free demo. Note that impact.com currently requires a term contract, so you will likely have to commit to a year at a time.
Kiflo
Supporting English and French, Kiflo focuses on small to medium-sized businesses. The platform is easy to set up and use and quick to get up and running. What makes it especially attractive to smaller businesses is that the UX is intuitive on both ends, so you shouldn’t have to invest too much time and energy setting yourself or your affiliates up.
What works: Kiflo is widely regarded as very user-friendly, making it a good option for brand-new affiliate programs.
What might not work: There isn’t an integrated payout solution, so you’ll need to export your payment data and execute it elsewhere.
Pricing: $149 per month for the Starter package, $399 per month for Scale and $699 for Unlimited. You can also add a custom domain for $50 per month. Each package comes with a 14-day free trial and a demo.
Keep reading: 6 red flags affiliates should look for before joining a program.
Partnerize
With offices in several countries, Partnerize is one of your best options if you work across borders. It supports multiple languages and you only need one login to manage numerous countries. Payments can be processed in any currency.
What works: Partnerize is a good solution for companies working with affiliates across the globe.
What might not work: The platform interface is a bit cluttered, which can make the user experience less than optimal.
Pricing: Pricing depends since the platform is highly customized.
Phonexa
Phonexa is available in multiple countries. It’s an all-in-one suite that offers seven turnkey solutions as well as customization options. One of its biggest strengths is Call Logic, its call tracking and call analytics solution. Phonexa is also one of the most affordable platforms around.
What works: The analytics and reporting capabilities are extensive.
What might not work: Users report being overwhelmed by the number of available features and having difficulty learning each one.
Pricing: $100 per month for the Lite suite, which comes with free setup, or $500 per month for the Premium suite. The Enterprise suite is customized, so pricing depends.
Post Affiliate Pro
Post Affiliate Pro is available worldwide and in several languages. It’s another great starter platform for small to medium-sized businesses looking for an affordable and easy-to-use solution.
What works: The customer service team is responsive and helpful.
What might not work: Post Affiliate Pro offers no payment automation, so you’ll have to export and pay elsewhere.
Pricing: $129 per month for the Pro and $249 per month for the Ultimate package. There’s also a Network package for $599 per month. All three packages come with a 14-day free trial.
Reditus
Dutch company Reditus is a straightforward, easy-to-use platform focusing on B2B SaaS businesses. Setup is quick and easy and the platform is very affordable, making it the solution for you if you’re just starting out in B2B SaaS affiliate programs.
What works: Reditus is easy to set up and start using.
What might not work: The affiliate marketplace isn’t as robust as others just yet.
Pricing: There is a basic, free package, or you can upgrade to Starter for $39 per month, Growth for $89 per month or Enterprise, which is customized.
Scaleo
Another good solution for small to medium-sized businesses is Scaleo, available worldwide. The platform is simple and super fast and users love the Anti-Fraud Logic feature, which filters out bad traffic in real time. You can also use different currencies.
What works: Support needs are tended to quickly.
What might not work: As a newer platform, Scaleo is still working through bugs and building out more advanced features.
Pricing: $299 per month for Professional, $499 per month for Enterprise and from $999 per month for Custom, all coming with a 14-day free trial. You can save 20 per cent if you opt to bill per year.
Tapfiliate
Tapfiliate is available in multiple countries and several languages. It’s made for eCommerce and SaaS businesses and ideal if you’re new to affiliate marketing because it’s easy to use and won’t break the bank.
What works: The user interface is robust and nicely laid out.
What might not work: Users report issues or blocks with certain integrations. A developer might be needed to integrate to your desired level.
Pricing: $59 per month for the Starter package, $89 per month for Essential, and $149 per month for Pro. You can also get a custom package. All packages come with a 14-day free trial and if you sign up for the annual plan, you get two months free.
TUNE
TUNE has been around since 2009, making them a pioneer among whitelabel SaaS solutions for affiliate marketing. TUNE supports multiple languages and works across many digital channels. It’s flexible and a good option for all phases of your affiliate marketing program.
What works: Whitelabeling options let your branding shine.
What might not work: The entry-level pricing is higher than many comparable platforms.
Pricing: $599 per month for the Bootstrap package, $1,500 per month for Scale, $899 per month for Enterprise. You can also customize your program. You can request a free trial and a demo.
With lots of great B2B affiliate programs out there, it can be hard to choose the right one for your needs. We’re biased, but we’re big fans of PartnerStack. Book a demo today.
