Why SaaS companies need an ecosystem strategy

The way businesses discover and purchase software has changed. Rory shares why SaaS companies need an ecosystem strategy to maximize their reach and deliver ongoing value.
An entrepreneurial tech leader with a focus on identifying and executing scalable paths to growth, Rory began his career in tech 10+ years ago distributing datacenter hardware. His identification of an innovative path to market via private cloud providers like Terremark & Savvis motivated Rory to launch and scale a hardware distribution business of his own, now based in Dallas, TX. At AppDirect, Rory has led the growth of acquired business units, forged marquee partnerships, and now focuses his time on strategic initiatives and net-new revenue opportunities.