Everything I thought about agency partners was wrong!

To enable your agency partners to succeed in bringing your product to market, you have to understand what it is they truly sell and why clients buy from them in the first place.
Sunir Shah is the CEO of AppBind, a tool that makes it easier for resellers to pay for client software without using their own credit card. Sunir is also the founder of the Cloud Software Association, a network that brings together SaaS vendors, resellers, distributors, marketplaces, channels, platforms and API services to build the market for cloud software distribution.