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Making ecosystems and partnerships a little less daunting through the latest industry insights, thought leadership, and data-backed resources.

Featured Guide

The B2B Buyer’s Guide to PRM Software in 2026

Most PRM software isn't built for B2B. This in-depth guide, created just for B2B buyers, helps you pick the right platform in 2026.

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What is Co-Selling in a Partner Ecosystem (And How Can You Do It?)

ARTICLES

By

PartnerStack Team

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Navigating SEO in 2026: Implications for B2B Partnership Content Strategies

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By

Joel Lim

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How Partner–Sales Alignment Can Supercharge Performance

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By

Lisa Felepchuk

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Partner Account Manager: What You Need to Know in 2026

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By

Doug Murray

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6 Affiliate Program Tactics You Need to Win in 2026

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By

Daniel McIntosh

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Which Partner Program Is Right for You?

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By

Carina Rampelt

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Isioma Ogwuda

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15 Work Email Phrases to Stop Using and What to Say Instead

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By

Lydia Hrycko

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Channel Sales vs. Direct Sales: What’s the Difference in 2025?

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By

Renee Sylvestre-Williams

By

Tamilore Sonaike

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High-Touch vs. Low-Touch Sales Models in B2B SaaS: Which One Fits Your Customer Strategy?

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By

Lydia Hrycko

By

Tamilore Sonaike

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8 Creator Program Tools for B2B SaaS Teams and When to Use Them

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By

Isioma Ogwuda

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Everything You Need to Know About Partner Relationship Management Software in 2026

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By

Carina Rampelt

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Ryan LeClaire

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How Business Automation Saves Time, Money and Boosts Efficiency in 2025

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By

Doug Murray

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Sharon Miki Chan

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Why You Should Start a Technology Partner Program

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By

Kelly Sarabyn

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AI Is Reshaping Affiliate Marketing — Here’s How Leaders Are Adapting

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By

Lisa Felepchuk

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Athena Collective's Mission to Help Women Entrepreneurs Thrive in Business

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By

Sarah Bundy

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Original Data From PartnerStack and Wynter Reveals the State of Partnerships in GTM 2026

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By

Lydia Hrycko

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10 of the Top Collaboration Software Affiliate Programs for Partners to Earn Big

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By

Shahshank Mishra

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Your Guide to Determining Who Gets Credit for a Co-Sell Deal

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By

Elizabeth Melton

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Here's How to Prioritize Integration Partners in 2025

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By

Elizabeth Melton

By

Tamilore Sonaike

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The Co-Sell Tech Stack: What Enterprise Teams Actually Use in 2025

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By

Chinwoke Nnamani

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Unlock Global Growth With PartnerStack

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By

PartnerStack Team

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Two Apps. One List. PartnerStack Named Essential by HubSpot (Again)

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By

PartnerStack Team

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Partner Enablement Tips to Drive Revenue and Strengthen Your Ecosystem

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By

Elizabeth Melton

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Shahshank Mishra

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10 Skills Every Partnerships Manager Should Have to Succeed in 2025

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By

Amber Dowling

By

Neya Abdi

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10 High-Paying ERP Affiliate Programs for Partners to Join in 2025

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By

Saloni Ordia

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SaaS Jobs That Are Declining With the Rise of AI

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By

Elizabeth Melton

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Why Channel Partners Quiet Quit Partner Programs (And How to Win Them Back)

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By

Ryan LeClaire

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PartnerStack Announces AI for Smarter, Faster Partner Recruitment

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By

Alina Punjani

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The Future of Co-Sell Doesn't Start in a PRM, It Starts Where Your Partners Work

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By

PartnerStack Team

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30 AI Affiliate Programs to Join in 2025 to Maximize Revenue

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By

PartnerStack Team

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How to Vibe-Check a Flagged Partner

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By

Adam Faber

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8 Affiliate Marketing Tools: Streamline Your Affiliate Management

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By

Dustin Howes

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The Best Tech Jobs for You Based on Your Zodiac Sign

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By

Lydia Hrycko

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Revenue-Driving Partnerships in Action: Real-World Case Studies

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By

Sharon Miki Chan

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Expert Strategies for Leveraging AI for Partnerships

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By

Neya Abdi

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Enterprise KPIs: Metrics That Drive Success in Partnerships

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By

Saloni Ordia

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7 Ways to Avoid Screen Fatigue and Preserve Your Productivity

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By

Amber Dowling

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Metrics You Should Track for Your B2B Referral Program in 2025

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By

Ryan LeClaire

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Find and Recruit Right-Fit B2B Influencers for Your SaaS Partner Program

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By

Tamilore Sonaike

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Side Hustles Are Here to Stay — Here’s What They Are

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By

Lydia Hrycko

By

Amber Dowling

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The Partner Attribution Problem — How to Measure Sourced vs. Influenced Revenue

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By

Isioma Ogwuda

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How Partner Managers Are Saving Their Credibility (and Programs) With Better Reporting

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By

Alina Punjani

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How Partners Help Enable the 6 GTM Motions You Need in 2025

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By

Joe Kevens

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A Decade of Pancakes: Celebrating 10 Years of PartnerStack

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By

PartnerStack Team

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Scaling Your SaaS: Manage Multiple Programs to Grow Faster

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By

Elizabeth Melton

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The Top B2B Influencers in Partnerships to Follow in 2025

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By

Tamilore Sonaike

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B2B vs. B2C Affiliate Marketing: Key Learnings to Drive Success

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By

Amber Dowling

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How to Build an Affiliate Program for a High ACV Product

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By

Neya Abdi

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B2B Influencer Marketing: Strategies for Vendors and Influencers

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By

Ryan LeClaire

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How HubSpot and PartnerStack Are Powering Co-Sell at Scale in 2025

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By

Alina Punjani

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The Power of Micro-Influencers in SaaS Affiliate Programs

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By

Saloni Ordia

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The Pros and Cons of Using LinkedIn for Your GTM Strategy

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By

Magda Kuzminski

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How a Partnerships Leader Gets on ELT Radar (and Wins Buy-in)

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By

Neya Abdi

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How B2B Influencers Fit Into Your Partner Program Strategy

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By

Amber Dowling

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Maximizing Co-Selling Success for Enterprise Partnerships

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By

Joel Lim

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How to Successfully Launch a Partner Program for Mid-Market SaaS Companies

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By

Amber Dowling

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Product Roundup: Finding Your Partners, Proving Your Results

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By

Alina Punjani

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Quarterly Partner Spotlight: 10 Partner Opportunities for B2B SaaS in 2025

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By

PartnerStack Team

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Key Learnings From the Women in SaaS 2025 Report and Panel

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By

Sharon Miki Chan

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The Pros of Multiple Partnership Programs (And the Cons of Having Only One)

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Amber Dowling

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Must-Attend Partnerships Events of Spring and Summer 2025

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Sharon Miki Chan

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How App Marketplaces Help B2B Partner Ecosystems Thrive With Revenue

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By

Joe Kevens

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The Key Partnerships Terms to Know in 2025

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Sharon Miki Chan

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PartnerStack and 9 Partners Launch Exclusive Data Report for International Women's Day 2025

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Lydia Hrycko

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B2B Affiliate Marketing 101: A Beginner’s Checklist

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Daniel McIntosh

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Introducing the New PartnerStack Network Marketplace: Helping Partners and Vendors Connect Faster

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By

Melissa Stoddart

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How to Set Strategic Partnership KPIs to Drive Revenue in 2025

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Saloni Ordia

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How to Build an Affiliate Program Using a Background in Sales

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By

Amber Dowling

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The Ultimate Network Listing Checklist for 2025

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By

Saloni Ordia

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6 Marketing Metrics to Track for Your Partnerships Programs

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By

Tamilore Sonaike

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How to Build Your Strategic Revenue Plan for 2025

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By

Elizabeth Melton

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Perfect Your Partner Commissions and Rewards With These 7 Questions

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By

Riviera Lev-Aviv

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Better Product Collaboration: How to Build Strong Cross-Functional Teams in 2025

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By

Amber Dowling

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Brand Bidding: How Partnerships Impact Paid Ads

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By

Joel Lim

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Why You Need to Understand Your Customer Journey to Run an Affiliate Program

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By

Tanner Braden

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Why Testing and Learning is an Effective Tactic for B2B SaaS

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Renee Sylvestre-Williams

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Fostering Better Cross-Team Collaboration Between Sales and Partnerships

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By

Tamilore Sonaike

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Our Best Customer Case Studies of 2024

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By

Magda Kuzminski

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The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)

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By

PartnerStack Team

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The 2024 SaaS Partnerships Awards: Celebrating Excellence in B2B SaaS Partnerships

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By

Alina Punjani

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The CRO Checklist to Unlock Partnership Budget

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By

Elizabeth Melton

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Cleverbridge and PartnerStack Launch CleverPartners, A Game-Changing Offering for ISVs

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By

Olivia Folick

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How to Calculate Partner Lifetime Value to Drive Growth

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Magda Kuzminski

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How to Effectively Use the Partner Discovery Tool

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By

Elizabeth Melton

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The Key Ingredients for a Win-Win Affiliate Partnership

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By

Tanner Braden

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6 Ways to Counter Burnout When Working in Tech

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By

Elizabeth Melton

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What C-Suite Leaders Are Doing Right On LinkedIn (Plus, What They’re Doing Wrong)

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By

Magda Kuzminski

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Building Ideal Partner Personas for More Profitable Partnerships

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By

Riviera Lev-Aviv

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How to Quickly Identify and Remove Bad Customer Leads

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By

Tamilore Sonaike

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How to Create a Commission Structure That Partners Can’t Resist

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Elizabeth Melton

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Why Authentic DEI Practices in the Workplace Leads to Good Business

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Lydia Hrycko

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Partnerships Jobs That Pay Over $75K in 2024

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Amber Dowling

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What is Sales Velocity and How Does it Impact Your Partner Programs?

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Neya Abdi

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Trust in the Age of AI: How Partner Content Brings Back the Human Touch to B2B

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By

Tawni Sattler

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Quarterly Partner Spotlight: Highlighting 5 Key Partner Opportunities for B2B SaaS

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By

PartnerStack Team

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Why Partnerships Are Key to Customer Acquisition

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By

Elizabeth Melton

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5 Key Indicators of a High-Quality Partner Network

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Renee Sylvestre-Williams

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Jobs That Are Growing With the Rise of AI

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Melissa Girimonte

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INBOUND 2024: Launching Our Industry-Changing Integration With HubSpot

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Olivia Folick

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The Definitive Guide to Easy Partner Payouts in B2B SaaS

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By

Lydia Hrycko

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Recruit Your First 100 Revenue-Generating Partners

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By

Brad Tiller

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Chloe Tse

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B2B Influencer Marketing for SaaS in 2025

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By

Elizabeth Melton

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Overcoming Revenue Pitfalls: Partnership Problems Solved

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By

Elizabeth Melton

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How to Build an Affiliate Partner Program With Integrity

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By

Elizabeth Melton

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Partnership Activations: The Essential Guide to Igniting Ecosystem Success

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By

Elizabeth Melton

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Critical Points of Trust Within Your Ecosystem

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By

Neya Abdi

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Lydia Hrycko

By

Chloe Tse

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The Anatomy of a High-Performing Referral Program

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Neya Abdi

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Is PRM Dead? The State of Ecosystems in 2023

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Neya Abdi

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The Ultimate Guide to Partnerships for Ecosystems in 2023

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Neya Abdi

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Partnership Ecosystem Insights: Old and New Worlds are Colliding

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Chloe Tse

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Krystal Leung

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The Golden Age of Ecosystems

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Riviera Lev-Aviv

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Become a T-Shaped Ecosystem Leader

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By

Riviera Lev-Aviv

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Partnerships as a growth channel

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By

PartnerStack Team

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B2B SaaS leaders are prioritizing people — with over a third hoping to increase partnerships headcount

DATA CHART

By PartnerStack Research Lab

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Partners play a critical role in success, especially for lead generation and referral motions

DATA CHART

By PartnerStack Research Lab

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B2B SaaS companies are doubling down on partnerships as a top strategic priority in 2026

DATA CHART

By PartnerStack Research Lab

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Misalignment between team is the biggest blocker to partnerships success, especially for growing SaaS companies

DATA CHART

By PartnerStack Research Lab

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B2B SaaS leaders predict AI will drive partner revenue through improved partner and account targeting

DATA CHART

By PartnerStack Research Lab

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Partnerships lead to higher average contracts through larger initial deals, upsells and renewels

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By PartnerStack Research Lab

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Partner-influenced revenue varies across companies, with larger companies seeing more pipeline from partnerships

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By PartnerStack Research Lab

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Multi-touch is the most common partner attribution method for senior leaders in B2B SaaS

DATA CHART

By PartnerStack Research Lab

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B2B SaaS companies involve partners in multiple motions across their go-to-market funnel

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By PartnerStack Research Lab

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Senior leaders value partners as part of go-to-market execution

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By PartnerStack Research Lab

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ERP software drives major growth as top category by partner commissions quarter-over-quarter

DATA CHART

By PartnerStack Research Lab

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B2B marketers are betting on thought leadership and B2B influencers for brand building

DATA CHART

By PartnerStack Research Lab

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The PartnerStack Network hosts top agency partners ready to unlock co-sell opportunities

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By PartnerStack Research Lab

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PartnerStack has paid out nearly $25M in partner commissions worldwide in the last six months

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By PartnerStack Research Lab

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Content types by efficiency within an influencer program

DATA CHART

By PartnerStack Research Lab

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Choosing the right influencer type for your B2B partner program

DATA CHART

By PartnerStack Research Lab

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The intersection of influence between B2B influencers, thought leaders and partnerships leaders

DATA CHART

By PartnerStack Research Lab

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Mid-market and enterprise brands see surge in partner commissions in 2024

DATA CHART

By PartnerStack Research Lab

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Mid-market and enterprise SaaS brands drive substantial Q4 GMV through PartnerStack

DATA CHART

By PartnerStack Research Lab

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Partners have earned a record high in commissions through PartnerStack

DATA CHART

By PartnerStack Research Lab

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PartnerStack generates predictable demand for SaaS companies through qualified customer signups

DATA CHART

By PartnerStack Research Lab

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PartnerStack hits milestone 100K commission-earning partners within the network

DATA CHART

By PartnerStack Research Lab

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Cloud 100 companies lean into partner-led GTM strategies more than the SaaS average

DATA CHART

By PartnerStack Research Lab

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PartnerStack has paid out commissions to partners in 117 different countries around the world

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By PartnerStack Research Lab

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Since gating the PartnerStack Network, more Marketplace partners generate commissions

DATA CHART

By PartnerStack Research Lab

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PartnerStack outranks competing PRMs in usability, ease of admin and support quality

DATA CHART

By PartnerStack Research Lab

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Partnership teams see faster implementation times when using PartnerStack

DATA CHART

By PartnerStack Research Lab

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Most Network partners have a median time of 2 days to joining their first partnership

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By PartnerStack Research Lab

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The top earning categories are growing in quarterly partner commissions

DATA CHART

By PartnerStack Research Lab

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PartnerStack Network-approved partners are far more likely to earn a commission compared to non-Network partners

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By PartnerStack Research Lab

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Partner-driven represents highest revenue source for top performing sales reps

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By PartnerStack Research Lab

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Integrations safeguard revenue by reducing customer churn for B2B SaaS companies

DATA CHART

By PartnerStack Research Lab

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Enterprise companies lead in partner-built integrations

DATA CHART

By PartnerStack Research Lab

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Partnership teams see ROI sooner by implementing PartnerStack

DATA CHART

By PartnerStack Research Lab

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Top partners earned over $21M in commissions in 2023

DATA CHART

By PartnerStack Research Lab

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PartnerStack vendors with multiple partner programs see a significant increase in average monthly revenue

DATA CHART

By PartnerStack Research Lab

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High performing vendors tend to offer 20-25% for commissions

DATA CHART

By PartnerStack Research Lab

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Vendors in the PartnerStack Network see an increase of signups, leading to more closed deals

DATA CHART

By PartnerStack Research Lab

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PartnerStack surpasses $1B of GMV on the platform in 2023

DATA CHART

By PartnerStack Research Lab

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Vendors in the PartnerStack Marketplace see a significant increase in revenue over time due to increased recruitment

DATA CHART

By PartnerStack Research Lab

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PartnerStack has paid out commissions to partners in more than 120+ countries around the world

DATA CHART

By PartnerStack Research Lab

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Partners were active on PartnerStack as they closed out 2022

DATA CHART

By PartnerStack Research Lab

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Partners have earned a record of $45M in commissions through PartnerStack

DATA CHART

By PartnerStack Research Lab

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Customers are investing in higher value software

DATA CHART

By PartnerStack Research Lab

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PartnerStack as a platform is able to generate volume when it comes to new customers for vendors

DATA CHART

By PartnerStack Research Lab

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Record breaking GMV growth in 2022: $400M

DATA CHART

By PartnerStack Research Lab

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Commerce flowing through PartnerStack is on the rise

DATA CHART

By PartnerStack Research Lab

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A product-led approach to accelerating strategic alliances

PARTNER PLAYBOOK

By

Katie Landaal

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How to build a defensible partnerships model that wins CFO buy-in

PARTNER PLAYBOOK

By

Brian Jambor

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Building co-sell partnerships with right-fit B2B influencers

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By

Bailey Beckham

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Succeeding at partnerships in cloud ecosystems from start to scale

PARTNER PLAYBOOK

By

Sam Yarborough

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Building and scaling a high-impact tech partner program

PARTNER PLAYBOOK

By

Chris Lavoie

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Scaling through ecosystems using PartnerStack

PARTNER PLAYBOOK

By

Jay McBain

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Attract partners through competitive commissions

PARTNER PLAYBOOK

By

Joe Corcione

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Use account mapping tools to identify the right opportunities

PARTNER PLAYBOOK

By

Chris Friedel

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Empower partners through learning paths

PARTNER PLAYBOOK

By

Zak Pines

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Recruit partners with previous experience

PARTNER PLAYBOOK

By

Jason Lilien

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Start strong with automated partner onboarding

PARTNER PLAYBOOK

By

Jason Lilien

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Onboarding and activating referrals for a partner program

PARTNER PLAYBOOK

By

Roy Lapin

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Use PartnerStack to manage affiliate and agency programs

PARTNER PLAYBOOK

By

Jennifer Rhima

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Tailor onboarding strategies to different partner tiers

PARTNER PLAYBOOK

By

Emma Sinai

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Don't doubt your instincts — or your data

PARTNER PLAYBOOK

By

Jason Lilien

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Recruit partners based on deal type

PARTNER PLAYBOOK

By

Nicolette Lopes

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How to Build Revenue-Ready Partnerships from Day One with Cory Snyder

PODCAST

Featuring

Cory Snyder

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How PartnerOps Turns Strategy Into Revenue with Antonio Caridad

PODCAST

Featuring

Antonio Caridad

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How Affiliates Help SaaS Companies Scale Strategically

PODCAST

Featuring

Ben Meyer

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How to Crack Modern Affiliate Strategy in B2B SaaS

PODCAST

Featuring

Tye DeGrange

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Navigating Partnerships in the Age of AI

PODCAST

Featuring

Katie Landaal

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How to Build a CFO-Proof Partner Model

PODCAST

Featuring

Brian Jambor

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How Partner Managers Can Activate the Salesforce Ecosystem

PODCAST

Featuring

Sam Yarborough

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Building Partnership Programs That Scale

PODCAST

Featuring

Chris Lavoie

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The (Next) Decade of the Partnership Ecosystem

PODCAST

Featuring

Jay McBain

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How Omnisend grew partner-attributed revenue over 200% YoY by realigning strategy — and returning to PartnerStack

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How Apollo.io earns 10% of revenue through their partner program

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How Jungle Scout drove 30% net new annual company revenue through their affiliate program

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How Genesys fuels partnership growth at scale with operating efficiencies supported by PartnerStack

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How Freshworks achieved a 300% increase in their qualified sign ups

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How PandaDoc grew monthly recurring revenue by 47% YoY with PartnerStack

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How Vendasta drove over $1.8M in affiliate program profits in less than 2 years with PartnerStack

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How Fiverr achieved an average 20% increase YoY in commissions paid to partners

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How PartnerStack unlocks revenue-sharing for Glide's partner program

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