Primary Colors
PartnerStack’s corporate colors are used in our main communications.
Logo
This is the preferred usage of the logo, used on light backgrounds.
The PartnerStack logo has been carefully crafted. It is the core symbol of our brand identity and the principal visual reference for our audiences. Consistency of its use is imperative.
The PartnerStack mark consists of two ellipses overlapping. The wordmark is set in Inter Bold with a custom T ligature. The monocolor version adds a negative space to where the ellipses intersect.
The PartnerStack mark consists of two ellipses overlapping. The wordmark is set in Inter Bold with a custom T ligature. The monocolor version adds a negative space to where the ellipses intersect.
Alternatives
Monocolor
Against dark background and images
Stacked Vertically
When appropriate, the logo can also be oriented with the icon centered above the wordmark.
Icon only
Only used on PartnerStack owned properties, in situations with clear association. Not to be used otherwise.
Logo No-nos
Use the full color lockup whenever possible
Do not stretch the logo vertically
Do not stretch the logo horizontally
Do not rotate the logo
Do not make the full-color logo one color
Do not grayscale the logo
Do not fade the logo
Do not modify the logo's colors
Do not modify the elements of the logo, icon, or wordmark
Do not add drop shadows, strokes or other treatments to the logo
Do not place the logo on a busy background
Do not place the logo on a light or dark blue background
Sizing
Given the different permutations of our logo along with viewing distances, printing processes and resolutions, here are some recommendations for minimum sizing. It is your job to ensure that, once produced, all the elements and features of the logo are clearly legible and accurate.
When reproducing the logo in print, the minimum size is 0.625". For online use, the minimum size is 100 pixels at 72 dpi.
When reproducing the logo in print, the minimum size is 0.625". For online use, the minimum size is 100 pixels at 72 dpi.
Color
To ensure correct reproduction, Pantone, CMYK, RGB, HEX numbers have been assigned to the colors noted. Please refer to the color breakdown values as listed in each swatch.
PS ROYAL
PMS 2726C
CMYK 80 72 0 0
RGB 67 78 225
HEX #434EE1
PMS 2726C
CMYK 80 72 0 0
RGB 67 78 225
HEX #434EE1
PS NAVY
PMS 2748C
CMYK 100 98 23 24
RGB 10 21 103
HEX #0A1567
PMS 2748C
CMYK 100 98 23 24
RGB 10 21 103
HEX #0A1567
PS CORNFLOWER
PMS 2717C
CMYK 27 23 0 0
RGB 182 188 247
HEX #B6BCF7
PMS 2717C
CMYK 27 23 0 0
RGB 182 188 247
HEX #B6BCF7
BLACK
PMS -
CMYK 0 0 0 100
RGB 0
HEX #000000
PMS -
CMYK 0 0 0 100
RGB 0
HEX #000000
WHITE
PMS -
CMYK 0 0 0 0
RGB 255 255 255
HEX #FFFFFF
PMS -
CMYK 0 0 0 0
RGB 255 255 255
HEX #FFFFFF
WHEAT
PMS 663C
CMYK 6 7 9 0
RGB 237 232 226
HEX #EDE8E2
PMS 663C
CMYK 6 7 9 0
RGB 237 232 226
HEX #EDE8E2
Secondary Colors
PartnerStack’s secondary colors are used for expression.
SPEARMINT
PMS 3632C
CMYK 87 0 47 0
RGB 0 183 167
HEX #00B8A7
PMS 3632C
CMYK 87 0 47 0
RGB 0 183 167
HEX #00B8A7
LEMON
PMS 012C
CMYK 8 13 100 0
RGB 238 209 7
HEX #EED107
PMS 012C
CMYK 8 13 100 0
RGB 238 209 7
HEX #EED107
MELON
PMS 162C
CMYK 0 32 30 0
RGB 247 190 168
HEX #F7BEA8
PMS 162C
CMYK 0 32 30 0
RGB 247 190 168
HEX #F7BEA8
STRAWBERRY
PMS 485C
CMYK 0 99 100 0
RGB 225 55 32
HEX #E13720
PMS 485C
CMYK 0 99 100 0
RGB 225 55 32
HEX #E13720
Typography
We use Inter whenever possible. It is a sans serif typeface intended to work well in user interfaces. It's free on Google Fonts.
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*-_=+;:’”,.<>?/\{}[]()
abcdefghijklmnopqrstuvwxyz
!@#$%^&*-_=+;:’”,.<>?/\{}[]()
Voice & Tone
Our content should give off a consistent vibe across all channels and interactions, so that no matter who comes across our brand can easily make us out from a crowd.
Brand voice refers to the personality infused into PartnerStack’s communications, whereas tone is the emotional inflection layered onto our voice and can be adjusted to what's suitable for a message.
PartnerStack has four distinct voice traits:
Supportive
Communicate in a warm, personable way that empowers the audience to achieve their goals. Speak like a human and swap formal words for casual, friendly language.
Reliable
Show domain expertise and back it up with training, data, and experience. Use relevant and timely claims to make content accessible, digestible, and build authority.
Confident
Speak transparently and positively about the solutions we offer. Embrace active voice and inclusive language.
Clear
Tell the audience what they need to know as early as possible and choose the best words that convey your meaning.
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