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Featured Guide
Overcoming Revenue Pitfalls: Partnership Problems Solved
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Deeper Dives
Thought pieces, op-eds, and B2B SaaS trends
Featured Guide
Overcoming Revenue Pitfalls: Partnership Problems Solved
Get the guide
Get free ecosystem advice
Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.
Deeper Dives
PRM, ISVs: Partnerships Terms You Keep Hearing and What They Mean
So you can stop Googling during your meetings.
Lydia Hrycko
Managing Editor
Deeper Dives
B2B Affiliate Marketing: Best Ways to Use Affiliate Links for Business
This is how to get the most out of your affiliate links.
Neya Abdi
Contributing Writer
Deeper Dives
Quiz: How Much Do You Really Know About Partnership Programs?
Take this interactive quiz to find out how much you actually know partnerships in B2B SaaS.
Chloe Tse
Editor-in-Chief
Deeper Dives
Everything You Need to Know About Partner Relationship Management Software
We're covering the 8 main functions PRMs provide and addressing a bevy of FAQs.
Carina Rampelt
Contributing Editor
Deeper Dives
The Path to SaaS Channel Readiness: Reseller Partners
Here's how the Pinnacle Program allows you tap into two ecosystems to build one channel by making SaaS distribution more accessible.
Laurella Jose
Contributing Editor
Deeper Dives
What SOC 2 Is, and Why It’s a Must-Have for B2B
A SOC 2 report can be the ultimate marker of security and reliability in a SaaS provider — but not all SOC 2 reports are created equal.
Mike Kim
Security and Compliance, PartnerStack
Deeper Dives
The Path to SaaS Channel Readiness, Part 3: Referral Partners
In part 3 of this series, we cover what makes referral partners different from affiliates and why the leads they drive are so valuable.
Laurella Jose
Contributing Editor
Deeper Dives
The Path to SaaS Channel Readiness, Part 2: Affiliate Partners
In part 2 of this series, we cover the fundamentals of affiliate partners and why every SaaS company should have an affiliate program.
Laurella Jose
Contributing Editor
Deeper Dives
The Path to SaaS Channel Readiness, Part 1: Scaling the Partnerships Pyramid
Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.
Laurella Jose
Contributing Editor
Deeper Dives
Win Internal Trust and Buy-In for Your Partner Program
Launching a successful partner program takes buy-in from the team. Build a game plan to win the trust you need from your company.
Laurella Jose
Contributing Editor
Deeper Dives
The Best B2B Affiliate Program Software in the Market in 2022
Your definitive list of the best in class affiliate program softwares.
Doug Murray
Contributing Writer
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