Partner acquisition / Partner recruitment
Partner acquisition refers to growing your partner program by enrolling new partners into your partner program. This involves your partner recruitment strategy and the process it takes to apply to your partner program.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
More Partnership terms beginning with
P
Partner sourced revenue (total revenue vs new revenue)
A metric that looks at how much revenue can be directly attributed to the partner channel.
Partner program
A program that connects companies to multiple types of partners who provide marketing support, leads, and/or sales.Partners can consist of marketing partners, referral partners, and/or reseller partners.
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