Partner acquisition / Partner recruitment
Partner acquisition refers to growing your partner program by enrolling new partners into your partner program. This involves your partner recruitment strategy and the process it takes to apply to your partner program.
Partner personas are research-based profiles that describe each different group of partners you work with. By outlining each type of partner’s wants and needs, you are able to understand what they require to be successful in your program. Partner personas act as a cheat code to help you recruit new partners effectively and give each group the support they need to become active participants in your program.
Mobilizing the partners you've recruited and motivating them to complete tasks that are beneficial to your business (e.g. sharing links, getting leads, etc.)
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