Partner acquisition refers to growing your partner program by enrolling new partners into your partner program. This involves your partner recruitment strategy and the process it takes to apply to your partner program.
A metric used by software vendors with a "freemium model" to track how many users have converted from free trials to paid subscriptions.
A program that connects companies to multiple types of partners who provide marketing support, leads, and/or sales.Partners can consist of marketing partners, referral partners, and/or reseller partners.
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